This episode of Hello Chaos features Britton Briley, the founder of Ghost Brands, a marketing agency from Greenville, South Carolina. Britton and host Jennifer Sutton dive into the messy and chaotic lives of founders, offering tips and insights on business growth and personal development. Tune in to hear real and unbiased founder stories every Sunday on Hello Chaos, a resource by OrangeWIP dedicated to serving entrepreneurs in affiliate cities.
In this episode of Hello Chaos, Jennifer Sutton, founder of OrangeWIP, had the pleasure of chatting with Brittan Briley, the founder of Ghost Brands, a marketing agency based in Greenville, South Carolina. They go into Brittan's entrepreneurial journey, starting from his middle-class upbringing to his transition from corporate America to founding his own company. Brittan shared the rewarding aspects of seeing businesses grow with his team's help and debunked common myths about entrepreneurship, such as the illusion of financial freedom and the reality of working 24/7.
They discussed significant moments in Brittan's career, including his pivotal experience of being let go from UFC Gym, which taught him the importance of team collaboration over individual effort. Brittan also opened up about his stress management techniques, like riding his motorcycle, and his passion for Star Wars, which might surprise many given his tough exterior.
Brittan shared insights on the challenges of managing client expectations and team alignment, and he reflected on the importance of trusting the process in entrepreneurship. We also touched on his future aspirations, including the potential sale of Ghost Brands and the value of building relationships.
Throughout our conversation, Brittan emphasized the importance of a team-oriented mindset and the continuous learning process in business. He also recommended some of his favorite books and podcasts that keep him inspired and focused.
To connect with Brittan and learn more about Ghost Brands, you can find them on Google or social media. This episode, like all our episodes, aims to provide real, raw, and unbiased founder stories to help other entrepreneurs navigate their own chaotic journeys. Thank you for tuning in to Hello Chaos, where aha meets oh shit. Join us again next week for more insightful conversations.
Connect with Ghost Brands:
Website: https://www.ghostbrands.com/
LinkedIn:https://www.linkedin.com/company/ghostbrands/
Instagram: https://www.instagram.com/ghostbrands
Twitter: https://x.com/TheGhostBrands
Jennifer Sutton: All right, welcome to Hello Chaos, a weekly podcast exploring the messy and chaotic lives and minds of founders, entrepreneurs, and innovators. Every week, we talk to founders from different industries, at different company stages of all shapes and sizes. And we get to hear the real, the raw, the unbiased founder stories. It's why our mantra is where aha meets oh shit. We drop new episodes every single Sunday. Founders tune in to us for tips and insights and strategies on not just growing their business, but also better ways to become better owners, better founders, better leaders as they're scaling their business. HelloCast is one of the many resources brought to you by OrangeWIP. That is OrangeWIP, W-I-P for work in progress. OrangeWIP is a multimedia company dedicated to serving founders and entrepreneurs in affiliate cities. We've designed hyper-local media platforms that are designed to inform, inspire, and create connections to help founders succeed. Our innovative digital zines are an all-in-one content hub. We've got fresh and engaging stories. We curate the local calendars of all the different organizations that serve founders, but we curate all those calendars. We create local dynamic roadmaps to help founders navigate those local entrepreneurial ecosystems that can be really hard to navigate sometimes. We've done all the hard work for founders. They don't need to go to one trusted source to find the local information They need it's the orange whip Every city has to have one. My name is Jennifer Sutton. My friends and family call me JJ I am the founder of orange whip and will be your host today And we have Britton Briley founder of ghost brands a marketing agency out of Greenville, South Carolina Welcome Britton. Welcome to the chaos. I
Britton Briley: Hey, JJ, how are you?
Jennifer Sutton: I'm great. So glad that you got to come on. I know we were joking around like the LinkedIn DMs of like scrolling past the the paid sponsored crap like Price is Right. I call it like the wheel. Just keep going, scroll. So I'm glad that you saw the message and the invite and could be on today. So OK, so start out. Just tell us about your entrepreneurial journey. How did you start your company?
Britton Briley: Yeah, yeah, I guess I mean, I came from a middle class family. So the one thing I would say is, entrepreneurship is not in the vocabulary of middle class family normally just work, you know, nine to five, you get your golden bit after 30 years, and you're out. So I guess I don't know, I found a niche or whatever. But I guess journey from working for corporate America climbing different ladders, just getting sick of getting to the top of the mountain. Okay, where do I go from here? I'm tired. I'm exhausted from work for one company or it's you reach as high as you can. And, you know, it's just, I guess my entrepreneur journey started, I guess, just in high school, you know, working outside of out of class, like right after my block schedule got out of it and I waited up in high school, I went straight to work. So it's just constantly just pushing, pushing, pushing.
Jennifer Sutton: You're even a native of Greenville.
Britton Briley: Oh, yeah. I was born in Arkansas, but I've lived in Greenville so long that I consider myself a Greenville native.
Jennifer Sutton: Yeah. So what's been the most rewarding part? So you started your company, you've kind of done things on your own. What's been the most rewarding aspect of that?
Britton Briley: Honestly, it might sound a little weird to say, but just seeing a company go from nothing to something with the help of what our team can do. I think that's the biggest thing. It's like, I'll give you an example real fast, like Hipburger. Hipburger is a food truck here in town. People know me, you know, one of one in Malden. Started as a nice orange, like, you know, like, you know, hello chaos, you know, the orange color. Just went around Greenville to all these different events. And we helped with the food truck, the design, the concept, the look, the feel, like everything. Then he did a restaurant. He now has expanded into more restaurants and more locations. I'm like, just to see that journey and track that rewarding saying, what we were able to plant a seed four or five years ago has come to fruition now through this journey.
Jennifer Sutton: Yeah, that is awesome. So okay, I'm going to give you a myth buster moment here. So you know, what's the biggest misconception that you think people have about being an entrepreneur that that you think is a myth, but how would you debunk it? Can I do two? No, absolutely.
Britton Briley: Financial freedom. in your own time. Yes, you have more money coming in. Yes, you can do what you want to, but you're always pumping money back into the business. People don't understand. Money, all these toys, all this, all that. You're spending three, four, five times the amount if you just were not an entrepreneur between offices, to computers, to employee, to payroll, to taxes, to cars. It's just so much. We do this journey to have financial freedom, but you're pumping five 10x back in the company not just pocking that so that's right and Second, you know if you're if you're a true founder and entrepreneur you work 24 7 3 6 5 on your craft on your brand It's not like hey, I can just check out for two weeks and goodbye. There's always something constantly do that.
Jennifer Sutton: It's so bad That's that I think that's the number one thing if people think oh I can do the four-day workweek.
Britton Briley: Yeah, I I wish I was last time I worked a part time job.
Jennifer Sutton: And I think I asked you, I was like, I know we're coming. This is fourth of July week for everybody, you know that we're recording, but I was like, What do you get you doing? You're like, I'm working like, Same, raise, you know, raise your hand. And I love that you talk about the, you know, the financial freedom, you know, we when we talk to other founders and entrepreneurs or helping them kind of scale their business, and we're like, you know, what we hear most from what would be the desire? Like, I know, I get your pain points of how to help you in your business. But it's like, what would be that, you know, flip side? What's the desire? And, you know, what I've heard more often is not necessarily financial freedom, it's just freedom to make the decision to, I've got the freedom to be able to now hire this team, or the freedom to basically now I can go and expand, you know, a product line in manufacturing. Yeah, I mean, or financial freedom, like now I can actually go take my family on a vacation because we haven't been able to take off for five years because we've invested all time, money and energy into the business.
Britton Briley: I think it's us as humans not wanting to be tied down, especially in today's modern era compared to, you know, boomers that, you know, w for 30 40 years, either s want to be complacent or founders and owners love I can choose what I want I can basically have my d
Jennifer Sutton: That's right. That's right. Okay. So tell me, this is aha moment. What was the biggest breakthrough moment or maybe a significant, you know, a decision that had a significant impact on your business? What was the biggest like aha moment for you?
Britton Briley: Oh, aha. Like a significant impact on my business or my journey. Either one. I think being let go from UFC gym.
Jennifer Sutton: Ah.
Britton Briley: actually one of my clients now, which is funny. They're watching it. Thank you for hiring me back as an agency. But being let go because I didn't fit their culture. That was what I was told. I was told I don't fit their culture. I'm like, okay, what is the culture that you are instilling?
Jennifer Sutton: What did you learn from that? What was that?
Britton Briley: I learned that, okay, I used to say I a lot. Now I say me a lot. I'm being completely honest there. I'm being a transparent, open thing. It was me, me, me, me, me. And not as a selfish thing, but my vernacular, how I said it. Now it's team. We, us, was a corporate job and it made, I was a workaholic. So all I did was work, work, work. And that's where that I comes into play. I did that. And so then after I got let go, shifted gears, started my own company, I was like, okay, it's not just me, it's who's around, who's helping build us, who's doing the stuff on the back end that I definitely can't do. So it's a we mentality and a us team collaboration.
Jennifer Sutton: That's right. It's, I love that. It's, it's something that, um, uh, I, I started the practice and our company of, even when it was just me, I was like, you know, my vision is to, to create a business and a brand that's much bigger than me. So I started using that vernacular like day one when I started, I was like, it was always we, and I even tell our team of like, It's not just you, you know, you've got a whole team behind you that is supporting you, that's raising you up and so important. And I tell new founders, they're like, oh, it's just, you know, I've got to do this or I've got to tell the client it's all about, you know, it's me, me, me. I was like, no, no, no, no. Unless you're going to be just a solopreneur, and that's all your brand's ever going to be. But shift that mindset to go, if your dream is to hire people and scale the company, start with the we. Even from day one. Because it does change your mindset too, doesn't it? You just use it when you use the we.
Britton Briley: Yeah, it's like, what was it the other day? My wife threw me under the bus when I did it. I don't know what it was. I was saying something, she says, not you, it's the team. I was like, oh, you're right, honey.
Jennifer Sutton: I was like, damn, fuck it, whatever. Thanks for reminding me. Yeah. All right. So what, you know, stressful, you know, like, is there, is there routines or, or do you deal with stress? Do you get stressed? Or are you type of guy that's like, you know, if I can bring it on, I'm like, I can do this.
Britton Briley: I feel like if I'm not stressing about doing my job, I think, and you know, this for marketing, it's like, you know, marketing is the last thing a company brings on, but it's the first thing they go if they're struggling. And so, and so saying, I'm constantly stressed to make sure we hit metrics, KPIs, what we're doing, how we're thinking and inventing. Innovative trends, you know the the hawk to girl already use that. Oh my god. Yes, like Constantly thinking I felt like it's a cog in a wheel that constantly goes and stress is just part of the part of the journey It's stress management in the founders position I think that matters is how do you manage that stress and cope with it and deal with what doesn't affect your attitude your workplace your your financials or your family time.
Jennifer Sutton: Yeah. So what do you do to, to manage your stress?
Britton Briley: I ride my motorcycle around. So I take, I take my bike and I just cruise. It's something I had control of. I'll go a little faster than I'm supposed to, but I just, it's my decompression area.
Jennifer Sutton: Yeah. That freedom. Get out in the fresh air. Yeah. Um, all right. I have a question for you. I'm just curious. What would you do or what would you be doing if you had no fears? If I had no fears, would you be running an agency or would you be doing something else?
Britton Briley: Absolutely not. If I had no fears, I'm trying to think what I would do. I mean, I've always wanted to do join the military, be part of that, do like SEAL training, but it's so rigorous and stuff. Um, I want to be in law enforcement, but my wife kicked that out because it is dangerous. There's a lot of stuff. There's, there's things that I would love to do. I'm trying to think if it wasn't in what I'm doing, I had no fears. What would I do? Honestly, I would love to do formula one or motocross racing, but yeah, die in the first race. So a lot of different things I would do.
Jennifer Sutton: So you would say you're a gearhead, you'd get out there and just, you know, be on the track.
Britton Briley: Yeah, on the road.
Jennifer Sutton: Yeah. Or you said SEAL Team, things with guns.
Britton Briley: Yes, I actually have a big gun right beside me over here.
Jennifer Sutton: with guns. All right. And so everyone can be afraid of you. No, I'm just kidding. Um, okay. So what, besides that, what would you think people would be surprised? That's not on your LinkedIn. It's not, you know, in your profile, but what would be, what would, what are, what would our listeners be most surprised to learn about you?
Britton Briley: I think honestly, from looking at the camera and seeing I'm a huge star Wars geek, Like I watch accolade. I watch all the prequels. I watch road one. Like I have a seven foot statue right behind me of a storm trooper that I got from Halloween highway when they closed down. I think I'm the biggest geek and nerd that you know. Well, looking at me, though, with the muscles, tattoos, backwards hat, you never assume me to be like, oh, my gosh, you're so bad against Skywalker, Luke Skywalker, Darth Vader, the trilogy. People are like, bro, get out of here. I think that's the most unique thing that people don't know that I'm a huge geek.
Jennifer Sutton: Well, I love it. Well, I'm a DC comic nerd, and I write fan fiction and certain fandom, so we'll geek out together.
Britton Briley: You're definitely DC over Marvel?
Jennifer Sutton: DC, so okay, so here's my thing. I like the Marvel, so two different universe, Marvel movies. are better, hands down. But from a comic book perspective, DC and the characters are much better. They're much more interesting. They're actually, you know, they've got issues, right? You know, there's the Marvel ones that's like, they're not as dimensional, right?
Britton Briley: Who's your favorite DC character?
Jennifer Sutton: Oh, well, hands down, Batman, Wonder Woman. Christian Bale, Michael Keaton, you know, because he was the first, you know, I think the OG, but I'll tell you, but Christian Bale. That whole, well the Nolan trilogy was interesting. And okay, so I'm going to get, we're going to geek out for a little bit on just something because, you know, because I got to talk about it because a lot of people don't realize it because I'm starting to fall in love with the Batman, the Reeves series, right? because it's truly, the Reeves is true to the comics. So like the 80s, the Long Halloween, the Batman one, I mean, he is literally following, it's the same, you know, tone and the mood. It is the truest to the comics. Nolan took like the decade long of the 80s and 90s but blended them all together and kind of weaved his own, you know, story. Fantastically done. I mean, like, can't compete with, you know.
Britton Briley: I wonder if it's the Robin series, because they just cut off every movie.
Jennifer Sutton: I know, it was like, they ended, they kind of did that tease, and then it's like, oh man, But yeah, it was like, if that would have gone on, I mean, from a cinematography and a story, I mean, it was fantastic, right? But from the truest, I'm starting to love the Batman series, but yeah, definitely, you know, Michael Keaton, OG, and I, you know, I grew up in the 80s, you know, the, or the, I didn't grow up in the, but that's when I read and collected the comics. And I did like the X-Men series, you know, you got, you know, Stan Lee's, you know, the Spider-Man and the, which is like Marvel adjacent, I guess, because it's complex, it's complex characters, much more in depth. But yeah, I did my, my college dissertation on the history of Batman and its effect on pop culture media. and I love the whole the background and the storyline of how Wonder Woman was created and the behind the scenes. I mean those just fascinate me and how things have influenced pop culture but yeah. moments. All right. So okay, so here's an oh shit moment for you. So what what has been the biggest like in your journey in your business where you've just like hit a wall or a challenge and you're like, holy shit, what have I done? And how did you overcome it?
Britton Briley: I think it was selling one of the biggest websites we ever developed. Oh, not We knew 80, 90% on how to build it, but there was some back end fulfillment stuff that I don't get crap. Oh shit. How to figure this out to bring it to fruition. Cause you know, Hey, we can sell the vision as owners and founders and entrepreneurs. We can sell ice to Eskimo, you know, dirt to a worm and water to a fish. But at the end of the day, it's like, how do we fulfill it? And I would say, you know, the biggest, biggest thing is like, you know, I ideas are shit executions, everything. Um, because I can have an idea for a flying car tomorrow, but if I can't make it realistic, why not? So those things. So I think our OSHA moment was we sold a website way back in the day for a tech company. Fulfillment had a bunch of, you know, cloud flare had a lot of different new integration, the backend fulfillment shipping, you know, all this stuff. That's like a backend of a store that is done on their own native platform. And we're like, Oh man, this is such a big conscious. Amazing. It's fantastic. We can build the front end very well. Right. sort of bring in a couple developers and, and figure out the back end and pay a little bit more than we wanted to. But that was my little shit saying, if I can't bring this to client and finish this out, I'm screwed. Right.
Jennifer Sutton: You gotta do it.
Britton Briley: Yeah, exactly.
Jennifer Sutton: Well, that was like, we'll figure it out. Right. Exactly. Okay, so if you had to hit rewind on anything, is there anything you would do differently?
Britton Briley: Honestly, I don't know if you know this. Some people do, some people don't. The company used to be called Viking Solutions. Okay. I did not know. Okay. Yeah. So it was based off more of a little bit of Norwegian blood, historical background, family tree, whatever you would call it. And I ran into that thinking, hey, me again, me, me, me, me, me, not the team. And so from 2018 to 2020, we operated as Viking Solutions and then really sat back, took five steps back, said, OK, who do we represent? What do we do? How do we rebrand it to Ghost Brands? Um, I wish I would have done that earlier and really sat down and gone through a SWOT analysis, gone through a buying persona, gone through what we represent, our psychology, our tone, our voice, basically like make a brand standard for an agency or make a brand standard for your company to understand your goal and vision and not attach it to a person, but attach it to who you represent and what you do and your impact. Yep. If I could go back and do that, man, I would save myself so much time and effort, trademarks, looks, feels, people that we aligned with, circles, clients that we don't want to deal with anymore, people that don't meet our expectations, psychology or scope. Like, man, that was a two years of amazing growth, but also so much learning curves that I'm surprised sometimes I'm sitting in the seat now.
Jennifer Sutton: I know. I've been through that. That was a big wall for me. We had the brand, but it was like trying to get people aligned. Like we're in the people business, right? More than anything. Yeah. And trying to get that challenges. OK, if you could pick two things about your business that you could change today. What two things would you change and why?
Britton Briley: What would I change? Wow, I'm trying to think.
Jennifer Sutton: Yeah.
Britton Briley: I think.
Jennifer Sutton: Oh, man, that's hard. That's a that's a that's a. And that is that a doozy? That would change, I think. Like, hey, would you want to get you know, would you want 10 new clients today?
Britton Briley: No, no, that's bad. I got plenty. You're like, I'm good. I think I could change stuff. It's clients expectations, maybe possibly outrageous expectations.
Jennifer Sutton: Oh, yeah, because everyone, everyone's a marketer. But yet they're not a marketer.
Britton Briley: Yeah, it's clients expectations. And then I would say, team mindset. And what I mean by that is We have a great culture, we have a great company, we have great people, but I think sometimes our own mindsets go in different directions. They don't align with either what we do here in-house or we deal with our client. Like, you know, a client yesterday, and again, being a vulnerable moment here at Ghost, client sat down, hey, Brittan, you know us, you know who we're representing, you know our tone, our voice, our website, you've done all this stuff. I feel like some of your staff don't understand our purpose.
Jennifer Sutton: And I'm like, man. Oh, that's a burden.
Britton Briley: And I'm like, damn, I'm like, okay, we have we have everything aligned. But there's some people in this office that understand your purpose and your purpose is everything for a company. Yes. And while you're doing it, it goes from the CEO, all the technicians or the administrative team, like man, their purpose is everything. And I was like, man, okay, tell me your purpose. And I'm gonna write it down. I'm gonna go put on everybody's boards in the office. So it's those things I think I could change.
Jennifer Sutton: Yeah, that's a hard one. Okay, so next year we're sitting down, we're having some beers, having some cocktails or whatever, and we're celebrating. What would we be celebrating?
Britton Briley: Either two things. Number one, the successful selling of Ghost. There's always an exit strategy with every owner. If someone comes and says, Britton, hey, I'll buy out, do this, do that. Fantastic. Do you have a lining with where this is going? That'd be the first thing.
Jennifer Sutton: You're like, I'm done. I'll go take a vacation.
Britton Briley: I'll go finally take a vacation. Or number two, it honestly just be probably sitting down and celebrating friendship. I'm a relationship based person. Um, so if you're sitting down taking time, you know, I'm having a meeting on on friday with a kid trying to start a landscape company. It has nothing to do with he's not paying us. We're not, we're just sitting down and just seeing how to help with no expectations on cost scope or anything because it's relationship based. Hey, you might succeed and go amazing only something like that with you as a human being. versus how can you benefit me or how can I benefit you?
Jennifer Sutton: Yeah, I love it. Well, we'll earmark this and a year from now we'll celebrate. We'll sit down, we'll celebrate with that, whatever. So okay, so what is the best piece of advice that you've been given that you would want to pass along to other founders that might be listening?
Britton Briley: I think trust the process. Um, and what I mean by that, and that's so cliche too, I'm going to dive a little bit into that as well. Trust the process isn't that, you know, fiduciary or financial sides of it is, you know, there's days that you have money in the account. It's amazing. There's week. Okay. I'm getting pretty close to that payroll. I'm getting close on this client contract. They don't make it how, I mean, you always map out for, you know, especially on the agency side. Um, I think. I'm trying to think when you trust the process, it could be in so many different avenues. Does my wife understand the vision of ghost and how I'm trying to build an empire? So the next, the next, I want to build for 10 years to have the next 40, 50 with her without worrying, like the process of family to financial to trust your people trying to delegate, they will fail you every single week, two months, you pick them back up, you lead by example, and you trust the process saying they're going to learn and develop. So that's sort of as it's a double edged sword on trust the process, but it's multiple different facets, multiple different avenues.
Jennifer Sutton: I like it. How do you stay focused?
Britton Briley: either podcasts, go to the gym. And honestly, I hate to say it. I'm not sponsored by them.
Jennifer Sutton: Most energy drinks are not. I was like, What is that?
Britton Briley: Okay. Christian and Daniel in Chicago love to death. They have a supplement company, a lifestyle company that makes energy. I drink energy drinks for days. Yeah. Hook me up to an IV.
Jennifer Sutton: I'm good to go. Energy drink. Okay, what's the background between behind ghost the name?
Britton Briley: So took a step back and thought about what we do. We're behind the scenes. At first it was going to be like phantom marketing. It was going to be like, we're going to do like a ghost with like flames on it. We're going to do like a different ghost that looked different.
Jennifer Sutton: You could have had a Star Wars theme, the Imperial.
Britton Briley: Exactly. But yeah, definitely Ghost was like, we post like Ghost. We're behind the scene. We're the secret marketing agency. Ghost just wrote off the tongue. We're here, we're present, but you don't know we're here because we want a lot of our clients. We want people to know that we represent them, but we're not here pumping out like, who do we represent? We want people to say, who does that? Oh, that's Ghost. That's fantastic. I never know that, but I know what they represent.
Jennifer Sutton: I like it. Um, all right. So you said podcasts besides this, I know that's your favorite one and I'm just kidding. So what, what's your favorite podcast that that's like your go-to?
Britton Briley: Well, so I want more podcasts, books, audio books. I mean, it just depends. I mean, right now I'm on an audio book phase a lot. You know, start with why those things. I've read all the Grant Cardone's, buy an apartment building, never own a house, own a jet. money, money, money, money, money. I've gone through that phase as well. Um, I think actually I, um, finished a book. Actually I read it every, every year. It calls selling the invisible by Harry Beckwith. That's a good one. It's a great one. It's honestly, it's, it's finding new books to sort of inspire and listen and learn, but it's also rereading books because stuff I've missed that, you know, I read a book, I listened to it, I've gone through it. There's something that might speak to me at some point in my life. Oh my gosh. Okay. Great work. be our guest by the Walt Disney Corporation. You know, I don't agree with all their philosophies on life, but we're in the hospitality business. Exactly. How do we get rid of the golden goose or how do we show that, that true authenticity or the experience that people are going to go through with me or the team or whoever it is. So.
Jennifer Sutton: Have you read Essentialism? Because that's a good one. You need to put that on your list if you have not. That's a good one. It's just got it's just got some some solid nuggets. Good takeaways. Yeah.
Britton Briley: Because I just downloaded a bunch of different ones that I was listening to and saw all around everything. So let me just actually pull one up. Super Communicators by Charles. Obviously, Atomic Havoc, James Clare, that was normal. Entrepreneur rollercoaster by Darren Hardy. That's the one I want to start.
Jennifer Sutton: Is that an audio book? Yeah. I'm on one. You're like on your audio books. Okay.
Britton Briley: Yeah. So there's a lot of different ones, but it's just, it's taking the time. Like when I was in Nevada last week, flying on a plane, I was just listening on the plane, just trying to take us. But then again, let me re-listen because there's something I might've missed. Cause I might've been distracted by peanuts and some Sprite on the flight compared to a movie that someone's watching beside me.
Jennifer Sutton: So it's like a little child's scream. Yeah. All right. So who has been your greatest cheerleader?
Britton Briley: My wife. My wife, for sure. She is such a through all of this between financial strain to getting an office building, moving out of the third bedroom of our of our house to get an office trust that she's my biggest, you know, she's my biggest critic and my biggest cheerleader. She is a double edged sword. I love her for that.
Jennifer Sutton: She'll say, well, sometimes you've got to have a cheerleader. That's also a critique or critic, because otherwise, you know, you're not learning. You're not growing. It's like that's the way you got to have somebody that's going to tell you the truth.
Britton Briley: Absolutely. Don't sugarcoat it.
Jennifer Sutton: That's right. All right. We're at the last one. Like if you had to sum up your entrepreneurial journey in just one word, what would it be and why? I ask every founder.
Britton Briley: I'm going to show this on screen, not not for a plug, but this sums up sums up. I cannot wait. I have a book on entrepreneurship, entrepreneurship. You take the you take the P away for the T. And the reason I preference that that one word, Entrepreneurship is not just a upward slope, you know, we talk about there's ups and downs.
Jennifer Sutton: There's a bunch of… It's a rollercoaster.
Britton Briley: It's a rollercoaster. I would say entrepreneurship because it's like, what do you have to do? Go through, find out. But there's a silver lining at the end of the tunnel saying everything you've gone through, all that shit is building your character, building your business, building your brand, building the people around you, funneling their life, impacting your clients. It's a lot of shit. But then at the end of it, you've come to entrepreneurship.
Jennifer Sutton: So yeah, so that's it is where aha meets. Oh, shit. It's entrepreneurship. Exactly. And you said that you wrote a book. Was that a book that you held up? Where do you get that?
Britton Briley: Amazon.
Jennifer Sutton: Is it? Okay. So look it up.
Britton Briley: Yeah.
Jennifer Sutton: Britton, Britton, Briley, entrepreneurship.
Britton Briley: If you want to get one for free swing by the office, you can have one.
Jennifer Sutton: That's right. I'm gonna drive by. Do a drive by. All right. I cannot believe it. We are out of time. Always amazed at how fast these things go. Before we go, though, how do you want people to connect with you?
Britton Briley: Yeah, they can find us on know, just look up ghost on google, you'll find u on Miller Road right here Carolina. You can, you k hit us up through all the know, the ghost brands or on social. Um, just look icon. Um, or you can just
Jennifer Sutton: All right, everyone. We will make sure that we tag and everything so our listeners can find you. But thanks for hanging out with us today. I appreciate it. It was great for everyone listening and watching us live. Thank you for joining us. This podcast, again, will be published this coming Sunday, available on your favorite podcast platforms. So subscribe to Hello Chaos, like, comment and share this great content. Help us build a more connected entrepreneurial community. HelloCast is one of the many resources brought to you by OrangeWIP. That is OrangeWIP, W-I-P, for work in progress. We are a multimedia company dedicated to serving founders and entrepreneurs in affiliate cities. We are in three areas of South Carolina today, the upstate, midlands, and low country, with goals to expand to 30 markets in the next year and years to come. Every market needs to have an OrangeWIP. We are the connective tissue within the entrepreneurial community. just your email to join our community. Again, we are a one-stop content hub just for founders, delivered in an innovative digital zine experience. If you'd like to be a guest on our podcast or support us, send us an email to hello at orangewhip.com. Y'all, thank you for tuning in to Hello Cast. It is where aha meets oh shit. I am your host, Jennifer Sutton, aka JJ, and we will see you again next week.
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