What does it really take to build something that lasts? Jennifer “JJ” Sutton sits down with Becca Stackhouse-Morson, founder and CEO of Stacked Intent, to talk about the messy, unfiltered side of entrepreneurship. From battling self-doubt to setting boundaries, Becca shares how self-acceptance and community are game-changers. Plus, she dives into how jiu-jitsu has reshaped her mindset—because let’s face it, founders need to know how to fight (in business and beyond).
Key Takeaways
🔹 Self-Acceptance Fuels Success – The way you see yourself influences everything—from your confidence as a leader to how you handle setbacks. Becca explains why embracing who you are (flaws and all) isn’t just personal growth—it’s a business strategy.
⚡ Boundaries Create Clarity – Saying “no” isn’t shutting people out—it’s protecting your time, energy, and focus. Becca breaks down how setting firm but fair boundaries helps founders avoid burnout and stay in control of their vision.
🤝 Your Tribe is Everything – Entrepreneurship can be a lonely road, but it doesn’t have to be. Becca’s journey proves that surrounding yourself with the right people—mentors, peers, and supporters—makes the hard days easier and the wins even bigger.
Timestamps
04:15 The Importance of Self-Relationships
07:31 Building a Supportive Community
10:50 Challenges of Isolation in Entrepreneurship
14:38 Debunking Myths of Entrepreneurship
18:58 Navigating Major Life Changes
22:39 Finding Balance in Relationships
24:46 Navigating Communication in Relationships
26:33 The Joy of Founding a Business
30:51 The Journey to Jiu-Jitsu
32:36 Finding Balance and Motivation
34:19 Love and Jiu-Jitsu: A Unique Connection
39:39 Growth: The Next Chapter
42:35 Advice for Founders: Embrace Authenticity
44:34 Connecting with Becca: Resources and Community
Connect with Becca:
Website: https://www.stackedintent.com/
LinkedIn: https://www.linkedin.com/in/beccastackhousemorson/
Instagram: https://www.instagram.com/stacked_intent
Podcast: https://stackedintent.buzzsprout.com/share
Jennifer "JJ" Sutton (00:01.165)
Well, hello and welcome to Hello Chaos, a weekly podcast exploring the messy and chaotic lives and minds of entrepreneurs, founders and innovators. Each week I get the privilege to speak with founders across the spectrum, founders from different industries at different company or business stages, from mature to startups, the full gamut. Our listeners get to hear the real, the raw, the unvarnished stories, getting incredible insights.
on what it takes to either start a business, scale a business, maybe to become a better CEO and business leader. It's incredible, incredible stories and tips and tricks that we get from our listeners. Today, our guest is Becca Stackhouse Morson, Stumped over that, I'm so sorry, Becca. Becca Stackhouse Morson, founder and CEO of Stacked Intent, a family life education business.
Welcome, Becca. Welcome to the podcast and to the chaos that it is today.
Becca Stackhouse-Morson, CFLE (01:04.546)
Thank you for having me. I am really excited to be on.
Jennifer "JJ" Sutton (01:07.757)
I'm excited for you to be here too. was looking up your information. I'm like, ooh, this is gonna be a good conversation. Becca, tell us, just start us out. How did you get involved in starting your own business, becoming a founder? What started that? What inspired that?
Becca Stackhouse-Morson, CFLE (01:23.906)
could go all the way back to being a little girl and I always wanted to own my own business. Then I wanted to own my own restaurant and be a chef. But as I went to college and I worked at a high end restaurant one summer, well, I love the work and I would love to do it. But I knew the owner and the head chef really well. And so, and I watched him with his two little boys and the time he got to spend with his family was so small.
Jennifer "JJ" Sutton (01:28.387)
Really?
Jennifer "JJ" Sutton (01:37.807)
You're like, nope.
Becca Stackhouse-Morson, CFLE (01:53.302)
And so at the same time of wanting a family, was like, hmm, restaurants to be a successful restaurant and a successful chef, you have to be willing to work when other people aren't working. And so you miss some family time. So I would take it back to that of really wanting to own my own restaurant, but it really didn't start until after I got married. So I got married and we moved from Georgia to Alabama. And in that move, we decided it was a really good time to start my business.
Jennifer "JJ" Sutton (02:05.848)
Yeah.
Becca Stackhouse-Morson, CFLE (02:23.372)
I took the things that I loved about my education and what I loved about my career and my business stacked into it was born and we've been developing it ever since.
Jennifer "JJ" Sutton (02:32.697)
Very good. And I'm assuming stacked intent, I like the play on your last name.
Becca Stackhouse-Morson, CFLE (02:38.99)
Yes, it came from Stack House. So it came from my maiden name of playing on the stacked part of Stack.
Jennifer "JJ" Sutton (02:46.105)
The stacked intent. Well, so what does stacked intent does? It's, you know, it's your, you're a family life education business. What does that mean? Tell our listeners what that means.
Becca Stackhouse-Morson, CFLE (02:55.502)
So what that means is I provide you tools, resources, strategies to really empower yourself with decisions on personal growth, self-care, and it's looking at when you have a really healthy self-relationship of how that helps every single aspect of your life. And so it's really helping empower people all across the board with material to have some self-love.
and understand what a self relationship is because a lot of times when we hear relationship, romantic is the first thing that comes to mind. It's what's presented in our TV shows and our movies of romantic is this really important concept for you to be able to live. And so it's understanding that relationships are so much more than that. It goes beyond just romantic and it goes to your personal relationships. It goes to your coworker relationships.
Jennifer "JJ" Sutton (03:41.913)
Yeah.
Becca Stackhouse-Morson, CFLE (03:50.57)
It goes to your relationship with food. It goes to your relationship with nutrition and finances and even why it might be important for you to travel. so, Stacked Intent is really giving people some of those tools to really understand how, if they've lost it, to find that voice of understanding what their self and why a relationship with themself is really important.
Jennifer "JJ" Sutton (04:15.439)
Okay, I'm gonna, I heard this quote, I wanna get your reaction to it, because you might go, that's a load of crack. Crap. But it really kinda shifted my mindset to look beyond, like you said, relationship isn't a sexual, it's just, we call it a ship, right? Whether it's a partnership, a friendship, a spousal or romantic relationship.
But all these ships need to, just like a boat, needs to move you forward. And when that relationship or that ship no longer takes you or moves you to whatever point you need to be at, it's time to abandon ship.
Becca Stackhouse-Morson, CFLE (05:05.036)
Yeah, can see how that could be important. I mean, it really is. So there's some other curriculum that I've taught over the years. One of the things is you either have two different friends. You've either got friends that are friends for life or you've got friends that are part of the journey. So that would be that same thing of that ship might have already served.
Jennifer "JJ" Sutton (05:05.763)
Naseh.
Jennifer "JJ" Sutton (05:20.751)
Mm-hmm.
Jennifer "JJ" Sutton (05:24.836)
Right.
You might have, you know, pivoted or it might time to get off that ship.
Becca Stackhouse-Morson, CFLE (05:32.478)
Or they may be friends from one stage of your life that you no longer are that person and they didn't evolve and change or accept the evolved and changed version of yourself. And so it's that. It's really learning how to love yourself and being okay when other people don't necessarily accept it.
Jennifer "JJ" Sutton (05:50.297)
Right, almost like creating those boundaries for you. You don't create boundaries to set on other people. Those boundaries where you really need to, you put them on yourself. if somebody hasn't, the relationship or that dynamic of whatever that is has changed because it's not moving you forward. You've gotta reset the boundary to go, know, I need to have a different relationship with food. Or I need to have a different relationship with
exercise and or a mindset of like I need to have a relationship with like you said travel or I need to do something different with my I need to engage more with this set of people because I feel energy and they're moving me forward and these have not so I need to spend less time here is that kind of okay so
Becca Stackhouse-Morson, CFLE (06:37.568)
Mm-hmm. Yeah, yeah. It's very much like it kind of it's Controlling who has more influence because it said that the five people that you're around the most or who your personality is in general So if you're not careful of who those five people are you very easily could be derailed I mean if you're talking about exercise and you're around a lot of people that don't think exercise is important and you think it's really important That might make it really hard to get out and do something in exercise
Jennifer "JJ" Sutton (06:46.67)
Yeah.
Jennifer "JJ" Sutton (07:07.503)
All right.
Becca Stackhouse-Morson, CFLE (07:07.65)
Whereas if your five closest people are all like, yep, I'm going to do this today, even if y'all aren't doing it together, there's still a sense of, yeah, here's what I did to exercise. And they're just as excited about it as you are.
Jennifer "JJ" Sutton (07:16.899)
Right.
Right, right. Or just professional development. If you're excited about, I'm learning all this stuff. And if somebody's like, ugh, why are you reading?
Becca Stackhouse-Morson, CFLE (07:23.438)
Mm-hmm.
Becca Stackhouse-Morson, CFLE (07:29.87)
Yeah.
Jennifer "JJ" Sutton (07:31.671)
You need to find a community wherever you are, right? You need to have that community. So when you went through this process yourself, what did you discover most about yourself during your own journey?
Becca Stackhouse-Morson, CFLE (07:36.429)
Yes.
Becca Stackhouse-Morson, CFLE (07:47.168)
I'd say that my journeys had different stages because I've kind of all the way growing up and all the way through high school, I had lots of friends, my own interests, and they were really important to me. And so it's, if you truly love who you are, you're gonna find the people that truly love who you are. And then it allows you to be really, really excited about your every single day. Then you're excited to share it with everybody because you're excited about it.
Jennifer "JJ" Sutton (08:08.057)
Yeah.
Becca Stackhouse-Morson, CFLE (08:16.94)
whether it be a hobby or your work or whether it be something you just read and thought was really cool, like whatever it is, if you really love it, you'll find the people that really love it too about you.
Jennifer "JJ" Sutton (08:30.831)
Just put the energy out and you will become a magnet. So what has been the most that you've started your company and this business? What's been the most rewarding part of that for you?
Becca Stackhouse-Morson, CFLE (08:33.826)
Mm-hmm. Mm-hmm.
Becca Stackhouse-Morson, CFLE (08:50.53)
would say the most rewarding is really seeing the impact it has on people. Like I came from a career that you got to see the impact and you had to have the data. And so that kind of transferred over into what I do in my business. And it's getting to see the impact, getting to see some of the shifts and changes or aha moments of, wait, if I really do pause and take care of myself, that really transfers into taking care of everybody else in my life. Whether it be pausing to exercise,
Jennifer "JJ" Sutton (09:17.133)
Yeah.
Becca Stackhouse-Morson, CFLE (09:19.822)
pausing to see what you're eating and how your meals are gonna be, pausing to make sure that you're taking care of in the day. It doesn't mean that you're being selfish with things, because there is a way that you're being selfish. But if you're really taking care of yourself, then you're able to 100 % show up for the other people in your life, especially in any capacity. And so it's been rewarding to be able to watch some transitions of people really loving their authentic self.
Jennifer "JJ" Sutton (09:38.339)
Yeah. Yeah.
Jennifer "JJ" Sutton (09:48.987)
who they've become, who they, yeah. Do you see that shift in their energy, like in their aura, their body language, and so, or like a physical transformation? Or is it more they're telling you, man, you know, I need to tell you about the trans, or can you see it?
Becca Stackhouse-Morson, CFLE (09:50.168)
Mm-hmm.
Becca Stackhouse-Morson, CFLE (10:06.05)
Sometimes you can see it. You can definitely see it of the taking their own reigns and being really intentional with things. sometimes you can see it. Sometimes it's just them telling you something or it's, I mean, I have a weekly email and sometimes it's just hearing people talk about what they got out of the email. So what was a piece that they had that they really thought was a great tool to implement in their day to day.
So it comes from different ways, but it can either be said or if it's somebody that I'm around often, you can see it too.
Jennifer "JJ" Sutton (10:34.959)
Right.
Jennifer "JJ" Sutton (10:41.997)
You can see it. What's been the most challenging part of whether it's starting or scaling your business? What's been the hardest part?
Becca Stackhouse-Morson, CFLE (10:50.988)
Not getting to talk to people every single day.
Jennifer "JJ" Sutton (10:53.391)
Really? Oh, as compared to like being in your office environment and yeah.
Becca Stackhouse-Morson, CFLE (10:58.51)
Being in an office environment, interacting with the community, seeing more than your circle of people every day. That was my most challenging was going from working in an office environment to loving launching my business, loving where we had moved to, but feeling very isolated and alone. That became very hard. And then at the end of the day, I might be very ready to talk and my husband had talked all day and didn't want to talk.
Jennifer "JJ" Sutton (11:18.873)
Yeah.
Jennifer "JJ" Sutton (11:25.71)
Yeah.
Becca Stackhouse-Morson, CFLE (11:26.798)
It was that was my most challenging was feeling going from being really engaged every day to feeling isolated.
Jennifer "JJ" Sutton (11:34.223)
Yeah, well that's one of the reasons we started this podcast was really, well and then OrangeWIP, which is the media company around it because I felt that way when I founded my business in 2013. It is a truly lonely space that you can get into when you're starting your business or even if you have, like I had employees but I felt alone just in my own little bubble.
Becca Stackhouse-Morson, CFLE (11:51.522)
Mm-hmm.
Jennifer "JJ" Sutton (12:00.431)
So the need, and then when I found a community, I like was thirsty for it. And I thought, and just hearing from thousands of other founders across the country over the years, it was a theme of we need to fight, like the connectivity and the community is so important. And yeah, I mean, that was like the biggest thing. And I love it. Like I've had to go, you know, I could, you know, I come from a.
My mindset is I could be isolated in my house. could be the COVID did not bother me of like no networking events. I don't have to see anybody. Good, good, good. But then you crave it. Like you miss the, you miss really the connections. Yeah, I miss that.
Becca Stackhouse-Morson, CFLE (12:44.013)
Mm-hmm.
Becca Stackhouse-Morson, CFLE (12:51.884)
And I don't think you realize that until you have a shift in it. Sometimes it becomes, I have to go do this, I have to go do that. And then it's like, wait, now I'm all by myself. I miss those things a lot.
Jennifer "JJ" Sutton (12:55.448)
Right.
Jennifer "JJ" Sutton (13:01.583)
Right, right. And then you get, no, I get to do this, kind of becomes a mindset shift or prioritizing to go, you know what, I didn't like doing these things in that manner, but I really crave the, know, what did I really crave out of that, those connections? Can I find it? And like you said, show up in a different way and still, you know, get rewarded for that.
Becca Stackhouse-Morson, CFLE (13:09.631)
Mm-hmm.
Becca Stackhouse-Morson, CFLE (13:30.328)
So it's, yeah, that's it. Being able to get to pick it, get to really love what you do, because you can redesign it, but it takes a mindset.
Jennifer "JJ" Sutton (13:31.438)
Yeah.
Jennifer "JJ" Sutton (13:38.511)
It's a mindset shift and just like living in that journey for a little bit, you know, until you see something that's like, it's not working. I was called like, I gotta, I gotta learn. I gotta unlearn and then I gotta relearn. It's like that ongoing process. But sometimes, you know, it's not like something you walk in and go, yeah, I have all the answers. A lot of it appears through, I think the, missteps, the challenges, those barriers.
and then how do we work around those? Were there any myths, I call it misperceptions, misconceptions of starting a business or now you're running a business that you thought it was gonna be and then when you got into it you were like, they are liars, I need to tell everybody that this is not true. Is there anything that you would debunk?
Becca Stackhouse-Morson, CFLE (14:38.254)
don't think so. But a lot of that comes from I've been around a lot of people that have either run their own businesses, started businesses. And so it's not something I was necessarily unfamiliar with of what the really hard was going to be, what the building was going to look like. then I have people that just would remind me, you're just starting. It's OK that you're at these points. And so I think that's it.
Jennifer "JJ" Sutton (14:52.875)
Jennifer "JJ" Sutton (15:03.225)
Right.
Jennifer "JJ" Sutton (15:06.863)
So you've got, you have a community that's telling you, which is rare, you know? A lot of people get into it and go, what have I? And I would say because you were, you're a rare founder. I don't get to interview founders very often who have always wanted to own their own business. Like, I'm not one of them. And most of the ones that I,
Becca Stackhouse-Morson, CFLE (15:12.928)
Yeah. Yeah.
Jennifer "JJ" Sutton (15:35.023)
talked to, it wasn't like a dream, you know, I'm gonna start a business. It just, we fell into it. Or we were like, we saw, we were problem solvers in a gap and wanted to provide a solution. So I think the ones that like we hear that, I thought it was gonna be this. It's not, because we weren't, I wasn't around it that much. Like I didn't grow up with that. And definitely it wasn't like a, definitely was not a dream.
Becca Stackhouse-Morson, CFLE (15:41.582)
Thank
Becca Stackhouse-Morson, CFLE (16:03.362)
Yeah, I think that's it is. don't think that I went into it not knowing what I was getting myself into necessarily. My biggest thing was I went from being very social to a little more isolation. That was my hardest thing. But other than that, no, but it goes back to that I've been around people. My dad says that he chose not to completely be an entrepreneur because he could be it in his career and in his job.
Jennifer "JJ" Sutton (16:16.141)
Yeah, that's like, yeah, oof.
Jennifer "JJ" Sutton (16:24.59)
Yeah.
Becca Stackhouse-Morson, CFLE (16:32.386)
but without what comes with being on tour.
Jennifer "JJ" Sutton (16:34.223)
all the pressure and the risk and the accountability on that end. He's like, I have an entrepreneurial mindset, which is great. Because we find it's like, it's not for everybody. Not everybody has that grit, that perseverance, and it takes a different mindset.
Becca Stackhouse-Morson, CFLE (16:38.734)
Okay.
So I think that's it, yes.
Becca Stackhouse-Morson, CFLE (16:56.334)
Yeah, it takes a- and you've gotta be willing to put the work in. And so I think that's what a lot of it is. I didn't go into it not knowing some of it was gonna be hard. And it's just- and I have lovely people in my life that will remind me when I'm complaining about something. Yeah, you expected this.
Jennifer "JJ" Sutton (16:59.342)
Yeah.
Jennifer "JJ" Sutton (17:04.921)
Yeah.
Jennifer "JJ" Sutton (17:10.895)
Tell me. Great, you knew about this. Well, I also think you mentioned something, I think that's key, that I think it's helped me survive and be able to be adaptable and agile. I grew up in the service, the restaurant service business. spent eight, nine, nine, I worked my way through college. I had three restaurant gigs and I put myself through school and I always say like the best,
If you're going into any kind of service based business, you know, whether it's like I'm in marketing and communication, if you are in any kind of career path where you have to serve others, go work at a restaurant, go work in hospitality for at least a year. I I did eight years of it and I was like, I lean back on some of those things that I like, just the basic skill sets of
of knowing how to juggle and deal with people of all shapes and sizes and requests, but still do it kind of with a smile on your face when you can.
Becca Stackhouse-Morson, CFLE (18:18.787)
Yeah.
Jennifer "JJ" Sutton (18:26.617)
Okay.
Becca Stackhouse-Morson, CFLE (18:26.699)
Being a server can definitely throw those challenges of keeping a smile while you're doing it.
Jennifer "JJ" Sutton (18:32.783)
That's right. I knew right then, I was like, I will never own a restaurant. I was like, no, no way. What do you think has been the most, have you had, I know you're new into this, but have you had some oh shit moments, we call it, like those, big challenge or challenges that you're like, oh my God, what have I done?
Becca Stackhouse-Morson, CFLE (18:58.956)
Yeah, I for sure have. more of like, so when I decided to launch my business, was that this, so I've been married three months. decided to move, newlywed. We decided to be married or we were married three months, sell a house, move states, change jobs, launch a business. And we were living in my parents' basement. So like we made seven changes at one time.
Jennifer "JJ" Sutton (19:08.865)
So newlywed, congratulations.
Becca Stackhouse-Morson, CFLE (19:27.978)
And yeah, definitely after a couple months it was like, wait, what did we decide to do?
Jennifer "JJ" Sutton (19:32.377)
Becca, you know the rules. Like, have you heard you're not supposed to do that? We were just so funny that you bring that up. We were just talking about Chandler, who's producer. You can wave your hand, Chandler, so everyone can see you. He is in that, like, those big life moments of getting married, looking for a house. They're like, they tell you not to do all that at one time. And I didn't follow that. Like, I moved cross country to start a new job in a new city.
where we knew nobody, I was five months pregnant with my second. So we had a two year old, was pregnant with my second, completely foreign, and then I have four kids by the way, so it's like, and then you fast forward, what, a decade later, and I'm having my fourth kid, and we're moving houses again. I was just telling Chandler this story, I was like, we're moving house again. That my husband picked me up from the hospital with.
infant in in hand and we went straight to the house closing and and moved two weeks later with you know with a newborn and three other kids so it is it is not recommended it is not for the faint of heart and it is you you that is not for everybody and like i have to tell them the story of my body reacted very negatively of i
Becca Stackhouse-Morson, CFLE (20:59.854)
I would imagine so.
Jennifer "JJ" Sutton (21:00.879)
I was on like, you we're in the signing and I was like, I didn't feel bad. just like, you know, you, when you're like, started to get a little sweaty, almost, you know, I was like, you know, let me, let me go to the restroom. I projectile vomited in the law firms, small bathroom, but it didn't even give me enough time to react. Like I didn't go, Ooh, like I'm feeling something coming. was just, and I continue to throw up like for an hour straight.
at different places that I was showering the world. And finally, I was like, I don't feel bad. Like my stomach doesn't hurt. And my sister-in-law who was down Help, she goes, your body is rejecting your decisions. all the changes, your body is screaming at you that you have all this anxiety and stress. like, I don't feel like I'm stressed.
Becca Stackhouse-Morson, CFLE (21:47.886)
All your changes.
Jennifer "JJ" Sutton (21:59.855)
feel it.
Becca Stackhouse-Morson, CFLE (22:00.492)
Well that's it, and when you make too many changes at one time, I don't think your body recognizes it, you don't recognize what's
Jennifer "JJ" Sutton (22:06.691)
Like mentally it was not happening, but clearly physically my body was very angry. Extremely. So yes. So Becca, seven major life changes in three months. Six.
Becca Stackhouse-Morson, CFLE (22:22.392)
This is...
Becca Stackhouse-Morson, CFLE (22:25.934)
We got married in March. We decided all of that about June. So yeah, it was about a four month, four month range.
Jennifer "JJ" Sutton (22:33.977)
So how are you doing? did you come out of this? Are you still going? I'm still in it.
Becca Stackhouse-Morson, CFLE (22:39.988)
No, we're not three years later. But we did the same thing again. We moved, changed his job and living in it. But it was for a job upgrade for him. So it was a good move. But how we got through it, took it took going back to what are some of the things that were really important to me. And really knowing, I mean, me and my husband had to
Jennifer "JJ" Sutton (22:43.055)
you
Jennifer "JJ" Sutton (22:53.529)
was good.
Jennifer "JJ" Sutton (23:01.06)
Yeah.
Becca Stackhouse-Morson, CFLE (23:05.324)
We are both very straightforward, honest people, which can come across really harshly sometimes. And so, you have to just remind yourself, this is why I'm communicating this, okay? I really need to, so my journaling is really important to me. Well, I had been single up until we dated for nine months before we got married. So up until that point, I had been single for most of my life. I had two.
Jennifer "JJ" Sutton (23:10.415)
Yeah.
Becca Stackhouse-Morson, CFLE (23:34.412)
relationships, but none of them like that affected my nighttime routine. And so I had to figure out where to do that. And so had to journaling was really important to me. And so it was like, okay, this can't happen at night for me anymore, because that's when we have time to sit down and talk. And that's and so that's when we sit down and talk. So when can I do this? And so it took me about a year to re figure out because I mean, you're talking about
Jennifer "JJ" Sutton (23:39.151)
Where?
Becca Stackhouse-Morson, CFLE (24:02.446)
30 years of when I've done it at night to, okay, when can this fit to where it doesn't take into our time together, but I still really get what I need. And so now I do it after he goes to work because since I work from home and have control of my schedule is okay, where can it go in my day that it gets to happen because I've got to have it. And so that's how I got through some of it was really digging back into, okay, these are the things that are really important to Becca.
Jennifer "JJ" Sutton (24:05.198)
Right.
Jennifer "JJ" Sutton (24:24.601)
Right.
Becca Stackhouse-Morson, CFLE (24:31.956)
these are the things that need to happen for our marriage to be able to grow and be healthy. And how do we communicate it and not offend each other? Like sometimes, okay, I really need my own time today. How do you say that without it sounding like, no, go away? And it was, it's...
Jennifer "JJ" Sutton (24:36.451)
Right. Your boundaries.
Jennifer "JJ" Sutton (24:46.212)
Right.
Jennifer "JJ" Sutton (24:50.201)
Right. You could just say, after you've been married almost 30 years, you just say, away.
Becca Stackhouse-Morson, CFLE (24:57.517)
And now we can just go, no, I'm...
That's, we got to, it's the point of, okay, no, I'm good. Go have your day. I'm fine to do what I'm doing. And so it's learning how to be okay with vocalizing what you need.
Jennifer "JJ" Sutton (25:08.184)
Right.
Jennifer "JJ" Sutton (25:16.023)
I love it. And I think it's important for, I mean, no matter where you are, whether you're a founder, adulting. I think it's just adult how to, you you really need to know yourself, but also whoever you're in a relationship with, whatever that relationship is, mother, in-law, son, daughter, you know, communicate.
Becca Stackhouse-Morson, CFLE (25:25.485)
Yes.
Jennifer "JJ" Sutton (25:44.815)
with clarity, in a way that is gonna, because communication is two ways, like they're not gonna listen if I use this voice. Or you know what, they will never pick up the phone. I just have realized with my son, have to, there are trigger words I can use, because I'm like, I really need to talk to him, but he's not gonna pick up the phone, but I can text a few words or hint at something, and I get a call like, you know, immediately. What do you want?
Becca Stackhouse-Morson, CFLE (25:50.318)
Mm-hmm.
Becca Stackhouse-Morson, CFLE (26:13.55)
You
Jennifer "JJ" Sutton (26:14.905)
What's happening? And I'm like, okay, let me fill you in. But I was like, why don't you call me? I did eight times. didn't. But yeah, that's, so what is your favorite part about being a founder?
Becca Stackhouse-Morson, CFLE (26:33.612)
that I get to control how it's created. So instead of having to follow somebody else's guidelines or what should be in something, get to make it how I think it should be. I mean, I think it's really important to have your own flair in what it is, but I also think research is a really important aspect. And so I can bring a mix of it. I can have research with some opinion with giving you really valuable information.
Jennifer "JJ" Sutton (26:40.611)
You can do it.
Becca Stackhouse-Morson, CFLE (27:03.564)
I get to help and I get to cater to what somebody needs. If there's a specific need or conversation I'm having that I find important, then that might become my blog topic for the upcoming week.
Jennifer "JJ" Sutton (27:12.963)
Right, right, and share that. Yeah. So is there anything, so it's not on your resume or anything like that, you know, on LinkedIn, is there something about you that listeners would be really surprised to learn about you?
Becca Stackhouse-Morson, CFLE (27:30.934)
I don't know because I don't find things about me surprising. A lot of times though, jiu-jitsu is one that people find surprising. There you go. I've been doing jiu-jitsu for almost six years now. So that's a part that's not really on my resume anywhere, but that would be one I would say.
Jennifer "JJ" Sutton (27:33.711)
Hahaha
Jennifer "JJ" Sutton (27:39.242)
well that is surprising.
Jennifer "JJ" Sutton (27:49.059)
Yeah. Now, do you, are you in any kind of competition or do you do it just for the mental? And is the jiu-jitsu, just to make sure I'm, is it where in TV shows or movies, he's looking at me like, that's where I get references for everything. Where it's just people like in a park and they're all kind of doing like the slow movement, that's not jiu-jitsu. What is it? What is it? Is it like, is it a form of karate? Is it like, it's not Cobra Kai karate, right?
Becca Stackhouse-Morson, CFLE (28:10.754)
That's not not what I think so.
You were right.
Yeah, I'd be more like, well, no, Kobukai's still not contact. So Jujitsu is, have you ever watched a UFC fight? It's the, it's the ground, it's, if you remove the punching, it's the groundwork that happens in a UFC fight.
Jennifer "JJ" Sutton (28:23.855)
it's like contact.
Jennifer "JJ" Sutton (28:33.839)
Taylor's like, it's punching.
Becca Stackhouse-Morson, CFLE (28:36.318)
It can be, hey you've got some jujitsu that's combat jujitsu and they do hit each other. Now I don't particularly want to be hitting the face or anything so I haven't done any of that, but I do do the ones where yeah you choke people out and break people's bones.
Jennifer "JJ" Sutton (28:50.851)
God, she's like, that's the groundwork. Okay. I'm like, you know, I'm just getting into like, I old lady yoga of just, I'm just stretching my hips out and rolling around the floor like a, you know, beached whale on a mat. It's like to imagine doing that with other people choking them out. That is fascinating. How in the world did you get involved in adult life? can get, understand.
Becca Stackhouse-Morson, CFLE (29:03.808)
It's taking yuppie and adding some iota.
Jennifer "JJ" Sutton (29:19.097)
karate as a child and you kind of move up, but you're talking about if you're doing six years, you're an adult.
Becca Stackhouse-Morson, CFLE (29:24.59)
Mm-hmm. So my older brother had done it at that point for a decade, but he is a cage fighter. And so part of the only way that I had seen it was in a cage with people punching each other in the face. And I was like, And so I was like, no, no. And then I went with him to a world competition out in Vegas after. So.
Jennifer "JJ" Sutton (29:42.105)
Like an MMA, and that was the MMA? Okay.
Becca Stackhouse-Morson, CFLE (29:54.35)
I was, we already had the trip planned. was traveling with him so he wasn't traveling alone while he was cutting weight on a plane. And so I was going with him, well, four hours before we were supposed to be on a plane, I found out I had been overpaid for two and a half years. And I know it was great. I found out and within, but I had to still move, like I had to just move on. I had to sign what I was signing.
Jennifer "JJ" Sutton (30:11.341)
Nice. Great.
Becca Stackhouse-Morson, CFLE (30:22.702)
and go on to be with my brother. Within that 48 hours, I lost a third of my salary because I wasn't supposed to have been receiving it. And then the following Monday, they wanted all of the money back that they had overpaid me for two and a half years. And no, it's actually not. Mind you, I found, I had just bought a house too in April.
Jennifer "JJ" Sutton (30:29.953)
Ow.
Jennifer "JJ" Sutton (30:41.357)
I think that's illegal,
Jennifer "JJ" Sutton (30:46.107)
like, Taylor and I were like...
Becca Stackhouse-Morson, CFLE (30:51.726)
So like I bought a house in April, found all this out in June. And no, it's actually your responsibility as the employee to know that you're being paid correctly. And that's why it's very important to see your paycheck stubs and know what your salary is supposed to be.
Jennifer "JJ" Sutton (30:55.737)
That can't be right.
Jennifer "JJ" Sutton (31:09.423)
But if it could be considered of like if I, it's a bonus.
Becca Stackhouse-Morson, CFLE (31:14.606)
Yeah, that's not how they look at it.
But I called my brother, I saw girls out there doing jujitsu at an open mat and I was like, hmm. It was the first time I'd really seen girls my size doing it. And so I was like, hmm, this looks really fun. So I called my brother like three weeks later and I said, hey, I think I really wanna try this. And he goes, are you, you can, you can. And now it's growing to where you can, there's some really big competitions out there, money.
Jennifer "JJ" Sutton (31:19.769)
Dang it.
Jennifer "JJ" Sutton (31:30.201)
do that.
Jennifer "JJ" Sutton (31:40.239)
Can you get paid for that?
Jennifer "JJ" Sutton (31:47.363)
Goodness. Is it by age category? Because I think I could hurt some other 50 year olds.
Becca Stackhouse-Morson, CFLE (31:47.885)
It's a growing sport for
White class. A lot of it's about white class.
Jennifer "JJ" Sutton (31:56.013)
And wait.
Becca Stackhouse-Morson, CFLE (31:58.036)
huh. So I called my brother and he goes, are you sure? So then a week later, my brother comes, takes me to my first class. Mind you, he lives in Alabama. I live in Georgia. So he comes, he takes me to my first class and then I signed up and they're like, you don't want to sign up to be here that many times. I was like, yes, yes I do. You don't understand y'all aren't going to be able to get rid of me because I needed a reason to leave my office. Like I was working 70 and 80 hour weeks because I had nothing to come home to.
Jennifer "JJ" Sutton (32:27.119)
Right. Well, and also you thought you were being paid compensated for that and wanted to work really hard. When that went away, I bet that motivation went away too.
Becca Stackhouse-Morson, CFLE (32:27.629)
I was coming home.
Becca Stackhouse-Morson, CFLE (32:31.822)
So,
That motivation didn't, but the motivation of, these are my hours of work. This is all like, once I hit 40 hours, I'm like, and so it drove me to have, okay, I have to leave it this time to be able to let my dogs go out and make it to class on time. And so from there, it just grew and I started in a gi, which is the white thing people wear. But now I'm no gi.
Jennifer "JJ" Sutton (32:42.169)
Your boundaries.
Jennifer "JJ" Sutton (33:01.433)
Okay.
Becca Stackhouse-Morson, CFLE (33:04.814)
purely practice no gi jiu jitsu, which is just like a rash guard and spats. So just like tight clothes. It's more of what we see.
Jennifer "JJ" Sutton (33:10.967)
Okay, are there belts or anything that you, okay. So like, are you a black belt? Is that the high now? Hopefully.
Becca Stackhouse-Morson, CFLE (33:19.066)
No, no, I'm a blue belt. So it goes white, blue, purple, brown, black. Typically it takes people 10 to 12 years to get their black belt. Yes, yes, but I've moved gyms, you know, all this moving I've done, I've moved a couple times and that kind of puts a bump in how fast you progress, but it's okay, it'll come.
Jennifer "JJ" Sutton (33:28.855)
Is that one of your goals? Uh-huh.
Jennifer "JJ" Sutton (33:35.545)
You're like, I gotta find my Miyagi.
Jennifer "JJ" Sutton (33:44.015)
Do you call your sensei's? Is that, I know that I'm using the Cobra Kai reference because that's my only...
Becca Stackhouse-Morson, CFLE (33:52.558)
Most of them are Most of them are coaches unless you just call them by their name. That one depends on what kind of jujitsu gym you're in. This is Jim Hockman.
Jennifer "JJ" Sutton (33:58.287)
I don't know.
Okay
You're not gonna call him Sensei. Yes, Sensei. my god, that's amazing. So I was gonna ask you, what do you do to handle your stress? Well, now we know. You go and beat other people up. Relief.
Becca Stackhouse-Morson, CFLE (34:09.646)
you
Becca Stackhouse-Morson, CFLE (34:19.776)
Yeah, it's fun. It's a great way. Hey, but what's fun is it's where I've made some of my it's where I've made some really great friends. It's where me and my husband actually met.
Jennifer "JJ" Sutton (34:28.491)
Really? he now is he a jiu-jitsu or okay? Is he a black belt?
Becca Stackhouse-Morson, CFLE (34:32.36)
Mm-hmm. Mm-hmm. Yeah. No. No, he's actually done Jiu-Jitsu a year less than I have. I started before he did.
Jennifer "JJ" Sutton (34:39.767)
All right, see, you're like, I'm better than you. I got a better belt than you.
Becca Stackhouse-Morson, CFLE (34:44.178)
see on our wedding day, we did a first roll. We did our first dance, but we also did a jujitsu first roll. Yeah, I almost broke his knee in the first 10 seconds because we were supposed to have a nice... No, we had rash guards done. We thought about it, but it was like, that's not going to work.
Jennifer "JJ" Sutton (34:53.311)
my goodness. That's fantastic. my. In your wedding dress? Okay. I was like.
That would go viral on social media if there was a first dance, first role, bride and groom in tux and wedding dress and you knocked out his knee. Like,
Becca Stackhouse-Morson, CFLE (35:11.734)
It could have been fun.
Becca Stackhouse-Morson, CFLE (35:17.742)
It could have been fun. It could have been fun. Almost. We were supposed to have a nice roll and I forgot. And I was like, why is he not tapping? Then he realized I wasn't stopping. Then he tapped.
Jennifer "JJ" Sutton (35:30.415)
Then he was like, wait a minute, I thought this was just like for play. Like you're gonna kill me. You're like welcome honey, this is who you've married. So okay, I gotta ask you, is there something that you've identified about yourself that you really like about yourself that you wish other people would recognize more?
Becca Stackhouse-Morson, CFLE (35:36.386)
Yeah. Yeah. Yeah.
Becca Stackhouse-Morson, CFLE (36:00.504)
think I have pretty good people in my life that recognize things and one is that I seem to, I like to find the joy in the day of just what's fun, what's happening, even when things are really hard, being able to still be genuinely happy in it.
Jennifer "JJ" Sutton (36:16.589)
Yeah. Okay, so if we met a year from now, because I know you're starting your business new, if we met a year from now, next January, 2026, here we come, because it'll be here like in a blink. Chandler's going to be married, has a house, three kids already. He's doing it all in his first year. But if we met a year from now, what would we be celebrating with you?
Becca Stackhouse-Morson, CFLE (36:31.543)
Yeah
Becca Stackhouse-Morson, CFLE (36:44.216)
think we'd be celebrating growth and just be putting more resources into the world for people to find their authentic self through blogs,
Jennifer "JJ" Sutton (36:52.815)
Very good. Is that like through a online class or is that a book or is there any like specifics or you're like, no, I need 20, I want 20 new clients.
Becca Stackhouse-Morson, CFLE (37:05.408)
No, I think it's more specific of through my online courses and through. So between now and 2026, I have a retreat that I'm doing. So doing through a retreat of really giving people, because the retreat's limited to 12 people. And so having some real intentional time of being able to share the tools that people can take back to their own lives and then share with the people in their lives. It is in middle Georgia.
Jennifer "JJ" Sutton (37:14.703)
Well, there you go.
Jennifer "JJ" Sutton (37:31.161)
Where's the retreat?
middle Georgia, well that might maybe we celebrate the success of that retreat that you get it filled and you transform 12 people.
Becca Stackhouse-Morson, CFLE (37:36.269)
Yes.
Becca Stackhouse-Morson, CFLE (37:44.544)
Yes, because that it's going to be so much fun. And the plans that so me and my two co-hosts for my podcast are the three that are leading it. And it's going to be so much fun and the tools and resources that we're going to give to people are awesome.
Jennifer "JJ" Sutton (37:59.072)
fantastic, and when is it? November, see, we will be celebrating in January the success of that. Yeah.
Becca Stackhouse-Morson, CFLE (38:01.536)
It is in November.
Becca Stackhouse-Morson, CFLE (38:05.87)
We almost be there. And it's released before Thanksgiving. So it gives people something to really spend time on themselves before we're going in the chaos of holidays.
Jennifer "JJ" Sutton (38:16.579)
That's right, which now started in August. All right, so if you had to sum up your entrepreneurial journey of where you kind of got to where you are today, if you had to describe that in one word, what would that word be and why?
Becca Stackhouse-Morson, CFLE (38:37.048)
So acceptance would be a big one, I think. And that's what I, so I chose 2025 as self acceptance is my word. So there's a blog and a podcast that I've done on why I did self acceptance, but it's just really accepting what every day looks like, whether it be personal business, wherever it is, but really that acceptance of what you are and who you want to be.
Jennifer "JJ" Sutton (38:56.173)
Yeah, that's been.
Jennifer "JJ" Sutton (39:06.159)
Yeah, I love that word. I've asked hundreds, if not maybe close to thousand founders, we've never had a repeat word. So that's pretty fun. That's why I love to ask that question. And before, like, what's the podcast name? Stacked in 10. All right, very good. And then if you look to the next chapter of your journey, what word would sum up that?
Becca Stackhouse-Morson, CFLE (39:14.488)
That's pretty good.
Becca Stackhouse-Morson, CFLE (39:22.872)
stacked in 10. So everything is stacked in 10.
Jennifer "JJ" Sutton (39:34.157)
Or what word would identify your next chapter?
Becca Stackhouse-Morson, CFLE (39:39.374)
I'd say growth, just continuing to grow, personal growth, business growth, and then growing within relationships.
Jennifer "JJ" Sutton (39:40.879)
growth.
Jennifer "JJ" Sutton (39:44.879)
Yeah. I love it. Yeah. My word for this year is ascend is the word I've chosen for 2025. My last year's word was rebuild and note was emerge and reimagine was my my 20. I would say my 2023 2024 was like a rebuild. He reimagined emerge and this year is like now to live it.
Becca Stackhouse-Morson, CFLE (40:00.494)
Those are good ones.
Becca Stackhouse-Morson, CFLE (40:14.456)
Okay, that's good. That's good.
Jennifer "JJ" Sutton (40:14.703)
Ascend! I had some ladies here. We did a vision board. It was fun and I'm seeing just by capturing those moments that the thinking and you know really accepting and internalizing kind of where I've been, where I need to go, how do I focus, bringing all that clarity. It's amazing how it really does become a magnet and I'm seeing themes.
just in the very, you know, what we're two weeks into January and we started doing some of this like the vision board and really thinking past and future and just in the last two or three weeks and every day something is hitting those themes in some way. It's fascinating to me.
Becca Stackhouse-Morson, CFLE (41:07.286)
It's cool when you put something out onto a board how you actually start to see it more.
Jennifer "JJ" Sutton (41:11.479)
Yeah, it's been such a great moment for me. All right, well, I'm gonna ask you, so if you hit rewind on your journey in any way, would you do anything different?
Becca Stackhouse-Morson, CFLE (41:30.062)
think that we could always say that we would do something differently. But, I think one of my opinions on that has been if we did something differently, then we wouldn't be who and what we are today. So I think that one's one that I don't know that I would because I wouldn't have learned the same lessons and I wouldn't be the same person. mean if you've ever watched Flash, when he goes back and he changes something, it alters everything that will happen and then he goes to try to change all that.
and it alters it again. So I don't think I'd go back and change anything because then I would lose part of what's made me who I am today.
Jennifer "JJ" Sutton (42:07.119)
That's right. Yeah, I always ask that just because, but I feel the same way. My goodness, like this goes by so fast. Before we go, is there any piece of advice that you would give founders, maybe like one of your, you know, your influencers in your life who have been there, done that? Is there advice that you've been getting or have been given and you really took it to heart and like things that you can share to other founders?
Becca Stackhouse-Morson, CFLE (42:35.768)
Be okay being yourself and be okay with growth. If something didn't work one way, be okay hearing feedback and that's why you need trusted people around you. But hear the feedback to be able to maybe redesign or rediscover something and then put it back out there. But be okay, because not everybody's gonna like you too.
Jennifer "JJ" Sutton (42:56.003)
Right, right. And you know what? And sometimes it's like take that feedback too, but if you really know yourself, like you were saying, if you really have clarity of who you are, you can also take that feedback to go, you know what? I accept that, I appreciate it, but I really know what this business is or what this brand is. I just might need to maybe serve it up differently, but you know, cause we all get advice of you should do this for your business and you should, you know, have this as a service and it's a,
You know, a lot of times business owner can, we can go ping, ping, ping, ping, ping with all these people telling us what to do. And that's a danger zone of like, you haven't done the self discovery, the, for your business or your brand of who you are to be able to take that feedback, but go, uh, um, you know, it's good feedback. It's good insight, or is it just somebody that wants to, you know, blow hot?
hair into the world. But you don't know that until you know yourself. Like you won't know that. You can't discern and filter the way you need to.
Becca Stackhouse-Morson, CFLE (43:57.486)
magazine.
Becca Stackhouse-Morson, CFLE (44:05.102)
Mm-hmm, and it may just be that they gave you feedback that they expected to kind of be negative feedback and you're like, great You got that exactly the way I meant for it to be gotten. You just didn't like it
Jennifer "JJ" Sutton (44:12.717)
Yeah. Yeah. Right. That's right. Judgy. this was fantastic. This goes by so fast. Before we go, is there how do you want people to connect with you? Learn about stacked intent? What's the best way for people to reach you?
Becca Stackhouse-Morson, CFLE (44:34.082)
So can find me on Instagram and Facebook under Stacked Intent. And then you can also go to stackedintent.com and on the homepage, you can sign up to be a part of my email list. And that's really one of the best ways to get the tips and the resources that are coming out and any announcements or programs that I've got, they get launched into my email list first.
Jennifer "JJ" Sutton (44:54.211)
Very good. Well, we will make sure we tag that and promote that when we publish the episode. Becca, thank you. It was so good to meet you and I appreciate you hanging out and telling us your story and learning more about you and your Jiu-Jitsu. I hope I see you on TV one day in a competition. I might have to look into it. And for everybody listening or watching, thank you for hanging out with us today.
Becca Stackhouse-Morson, CFLE (45:03.406)
It didn't move.
Well, thank you for having me.
Becca Stackhouse-Morson, CFLE (45:10.894)
Thanks.
Jennifer "JJ" Sutton (45:21.835)
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