Building a business is equal parts chaos and clarity. Yesenia Garcia and Stephanie Kronen share founder stories that cut past the polish and get real about what it means to bootstrap a startup, figure out cofounder dynamics, and stumble into the startup lessons no one warns you about. From shaping a startup go to market strategy to crafting a product differentiation strategy that actually sticks, you will hear how founders are turning scrappy into smart. Authentic branding for founders and founder led marketing are not just buzzwords, they are survival skills. And for women founders, showing up with your own story becomes the edge that no competitor can copy.
Key Takeaways:
1️⃣ Bootstrapping is about focus, not frugality
You cannot do it all. The founders who win choose a clear go to market strategy and lean into product differentiation. Every dollar has to earn its keep, and clarity beats noise every time.
2️⃣ Cofounder chemistry is the real multiplier
Growth moves faster when partners play to their strengths and respect the lines. Trust and role clarity turn chaos into progress and help founders avoid the pain of learning everything the hard way.
3️⃣ Authenticity is your secret weapon
Authentic branding is what cuts through in crowded markets. Founder led marketing, especially from women founders, builds connection and trust. Your lived story is more persuasive than any polished pitch.
Timestamps
00:00 Introduction to Feels and Its Founders
02:49 The Journey from Cannabis to Functional Mushrooms
05:09 Navigating the Gummy Market and Differentiation
07:20 Partnership Dynamics and Role Clarity
12:05 Building a Positive Company Culture
14:43 Marketing Challenges and Budgeting
17:05 The Importance of Authenticity in Branding
19:47 Feedback as a Tool for Growth
22:02 Quality Control and Education in the Market
30:01 Embracing Imperfection in Video Creation
30:50 Self-Discovery Through Collaboration
32:25 Building Trust and Confidence
33:15 Recognizing Personal Capabilities
34:44 The Challenge of Perception: RBF and Communication
37:10 Navigating Introversion and Extroversion
38:58 Coping with Stress in a Startup Environment
41:11 Vision for Growth and Social Media Presence
42:46 Staying True to Your Vision
44:40 Defining the Entrepreneurial Journey
46:03 Looking Forward: Fearlessness and Legacy
Catch all the Feelz and connect with Yesenia and Stephanie here:
Website: https://findyourfeelz.com/
Instagram: https://www.instagram.com/findyourfeelz/
Yesenia LinkedIn: https://www.linkedin.com/in/garciayesenia/
Stephanie LinkedIn: https://www.linkedin.com/in/stephaniekronen/
Hello Chaos (00:00)
music
Jennifer Sutton (00:14)
Alrighty, welcome to Hello Chaos, the show where founders, innovators, and chaotic minds get real, get unfiltered about the mess, the magic, and the mayhem of entrepreneurship. I'm Jennifer Sutton or JJ, as my friends and family call me. I'm your host and fellow work in progress. And today we have co-founders, Yesenia Garcia and Stephanie Kronen, founders of Feelz, with a Z, with a Z.
Stephanie Kronen (00:41)
You
Jennifer Sutton (00:42)
Welcome to the show, welcome to our chaos. So, co-founders, first tell people about Yield, about Feelz and what led to you guys starting this company.
Stephanie Kronen (00:45)
Thank you.
Yesenia Garcia (00:46)
Thank you for having me.
Seth, you wanna?
Stephanie Kronen (00:57)
Yesenia, that you want me do it myself?
Jennifer Sutton (00:59)
Yeah, who wants to go? Who wants
to go?
Stephanie Kronen (01:01)
Okay, I'll talk about how what led us to it. And then we'll let Yesenia go into, I'll let her say the hard words. I'll say the easy words, right? All of the ingredients, can't pronounce them anyway. ⁓ Yesenia and I worked together for about seven, eight years in the cannabis space. Don't tell anyone, but she was my boss.
Jennifer Sutton (01:05)
Yeah.
Ha
Yesenia Garcia (01:13)
you
Jennifer Sutton (01:25)
Nyeh!
Stephanie Kronen (01:25)
⁓
And she whipped me into shape really good. ⁓ Yeah, she was just like, please stop it because I'm not getting fired. So if you don't stop it, you're out of here. So we worked together in the cannabis space and we were sending a headed up the whole marketing. She was a vice president of marketing. I was the director of marketing.
Jennifer Sutton (01:29)
So she was your HR nightmare then. Okay.
Stephanie Kronen (01:47)
And we loved what we did and we were engrossed in it for a really long time. But as most people know with cannabis, there's a lot of legalities, a lot of things that you're constantly fighting uphill battles, even when it comes to marketing, just even displays or assets or packaging. So anyway, we got to that point where we're not spring chickens, just chickens.
And we were like, we're ready to, we just wanted something for ourselves, you know? And we went through a lot of different iterations. And one of the things we got to is, what do we wanna do in the health and wellness field? We are very much into holistic medicine and natural being and natural things.
So what do we want to do that we won't have the same legalities constrict, know, constrictions and, and for traveling and things like that. And as we call it our icon, which are the rabbit hole, these are rabbit ears and a rabbit hole. Yeah. It's so it's a rabbit ears coming out of the hole. So every conversation we were, we've ever been on is always going down a rabbit hole. start here, we wind up here, we go there.
Jennifer Sutton (02:47)
I was wondering like, what is that? What is the icon? Okay.
Stephanie Kronen (03:01)
And it was just like, okay, stop it. We got to get out of this hole. Let's go to it. But all those rabbit holes led us to Feelz. And so we came up with something that was different. It was holistic, was natural, that was completely legal, that you can travel, you can use anywhere and just help overall wellbeing that could fit into any lifestyle. And I'll turn it over to Yacenna for Feelz.
Jennifer Sutton (03:08)
Hmm.
Yeah.
Yesenia Garcia (03:28)
I mean, look, I think when we when we finally landed with with Feelz, it was it was like, OK, we want to be in the functional mushroom space. Right. I personally would drink the mushroom coffee every day and I loved it. And I was like, well, I want to make something different, something you can kind of just take with you. That's easy. I think once you start complicating things for people, it's you lose some people. Right. So.
Jennifer Sutton (03:42)
Yeah.
Right?
Yesenia Garcia (03:54)
A gummy is just like an easy format and that's what we decided to launch with. And through the conversations, throughout the years, there was always like a few needs that we heard over and over again, right? Like everybody has trouble sleeping, like across the board. Everybody has trouble like with energy and how do they get like, you know, we're tired, right? So how do you get that little boost? And then just in general with like stress and all that stuff. So we're like, okay.
Jennifer Sutton (04:15)
Great.
Yesenia Garcia (04:22)
Functional mushrooms are great. We love them and we know, you know, there's definitely an audience for it, but how can we differentiate fields, right? So what out there can we incorporate into our product to make us, you know, stand out? And after research and, you know, conversations and all the good stuff, we found Kana, which is a plant from South Africa. We're really excited about it because there is
There's research on it. It's definitely not a regulated substance. So we were very happy with that piece of it. And it just worked cohesively with the rest of our ingredients, right? Our gummies have zero coloring. We don't put flavoring in it. actually have the fruits that are in there are actual pulverized fruits. And so everything down to the fruit is with intention, right? So like,
mango, like our night one is mango and cherry and you're like, doesn't even make any sense. To me anyway, didn't make any sense. Tropical and not and the whole thing. But they're for the effect of the fruit, right? And so we were like, okay, let's start with those three, right? Just in general, cognitive support, gummy format. Let's launch like that. And that's pretty much how we started.
Jennifer Sutton (05:35)
So are you guys based in the same area right now? OK. Are you guys in Florida? So it's interesting. I don't know if it's like the red car theory of once you kind of look into something, then you see stuff everywhere. I've just seen like the category of functional mushrooms.
Yesenia Garcia (05:39)
We're about an hour and half from each other. And yeah.
Stephanie Kronen (05:41)
Yeah, we're both in South Florida. Yeah.
Jennifer Sutton (05:58)
you know, and cannabis more like the drinks and that sober carry, you know, just seeing that more and more kind of explode. But, you know, I'm in South Carolina. We've seen that explode here, but we've seen it across, you know, in the restaurant, the food and beverage industry. Have you guys seen that too within like the gummy, you know, the gummy space and and where you guys found your niche since I mean,
Yesenia Garcia (06:24)
Yeah.
I mean, look, I think the gummy space is definitely, it's pretty saturated, right? Which is one of the reasons why we were trying to differentiate ourselves with our specific ingredients. I we don't have, when we were doing the formulations, we actually worked with a formulator to like bring it to life because it's very easy to go, there's manufacturing facilities throughout the country, right? And they white label all sorts of functional mushroom gummies and there's nothing wrong with them.
But for us, we wanted something that was very targeted and specific, and we didn't want to throw the kitchen sink in it, right? And then hope that it works. So we've definitely seen, you know, there's some key players in the market, and we all have something a little different than the other. I think, again, what makes us very different is Arcana, and that if you look at our ingredients, they are pretty limited compared to...
Jennifer Sutton (07:07)
Yeah.
Yesenia Garcia (07:15)
some of our competitors, who have like, yeah, there's like a very long laundry list of things in some of this stuff. And I mean, you I think there's something for everyone. Arcana is microdosed, so, but it does help with like the serotonin component. And that is the one ingredient that goes throughout everything. Because our mushrooms do change depending on what we're doing as far as like which mushrooms are selected for which ones, but.
Jennifer Sutton (07:16)
So it's a cleaner.
I'm
Yesenia Garcia (07:39)
And then the drinks, the drink space is huge. mean, that's, that's a whole other monster.
Jennifer Sutton (07:42)
Yeah.
Jennifer Sutton (07:46)
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Jennifer Sutton (09:49)
So, I mean, you guys came, because this is your first kind of entrepreneurial endeavor, right? And doing it as a partnership, but know, a co-foundership. How was that, you know, were there, what was the shift like to go from employee,
you know, employer, you guys work for the same employer and now you're kind of coming as a partnership in that dynamic. Were there things that you were like, okay, well, you know, how do we make this work? What advice do you have for other people working with somebody? How are you guys like managing the relationship, the partnership? ⁓
Stephanie Kronen (10:12)
Mm-hmm.
Yeah.
Well, I let her still wear the pants, fine.
Jennifer Sutton (10:34)
You're like you do the heart you do the big stuff Did you guys have to like make really clear roles of This is
Yesenia Garcia (10:33)
you
I think.
Jennifer Sutton (10:40)
what I'm gonna be doing and this is what you're gonna be doing or is it more of an organic dynamic?
Stephanie Kronen (10:42)
Love.
Yesenia Garcia (10:46)
It really is. And I think it helps that Steph and I have very different skill sets. So.
Stephanie Kronen (10:49)
Exactly. Yeah, we're, yeah. We
do, we like, and that's, I think that's one thing that's extremely important because if you both do, if let's say if it's two, two partner, right, three, if you both, if you all do the same thing well, then there's a lot of other stuff. Well, who's going to do that because there's no, but we have to then bring someone in to do those things well.
Right? So we, there's a clear delineation and we talk about it all the time. Like, nope, that's you, you take that. Anything that's, you know, making something look pretty, don't come to me. Just like let Yacenya make everything look nice and, you know, whatever. So we know what we do well. I will never let her handle the books because there'll be papers flowing all over the place. So, but the thing is, is we also totally respect each other to the.
Yesenia Garcia (11:23)
you
Jennifer Sutton (11:25)
You
Yesenia Garcia (11:34)
Yeah.
Stephanie Kronen (11:40)
to the highest degree, our opinions, you know, and I think we're both of that, if there's something we really, really believe in and the other person isn't fully on board, it's like, we will keep pleading the case, right? Just to say, I really feel like this, but I think, you know, we have so much respect for each other's knowledge, talent, as people, as human beings, it's just easy. And the vision, if you will,
came naturally because what's good is we both know our strengths and weaknesses. So that makes it easier. There's no one like, I have to do everything. I have to do all this. The only thing I do more of is talk. Other than that, where, yeah, I'm the New York chatty caddy. And this one, when I first met her was like, hmm, she doesn't talk much, does she?
Jennifer Sutton (12:13)
Right.
That's it.
Yesenia Garcia (12:27)
you ⁓
Jennifer Sutton (12:29)
I'm
Yesenia Garcia (12:31)
And I think we
both leave our egos at the door. Like that just doesn't exist in our world, right? It's not an ego thing. This isn't about, even she jokes with like me making things pretty. It's not even about that. Like it's just like, how can we be the most effective? Are you having a really busy week? Okay, I'll pick up the slack, vice versa. And it's never like, it's never something where we've to now had to like sit down and say, well, know, this or that, just kind of,
Stephanie Kronen (12:34)
Yes. Yes.
Jennifer Sutton (12:37)
Yeah.
Right.
Yesenia Garcia (12:59)
It just works and we both show up for each other and I think that just it's helpful. It takes away a lot of the unnecessary stress.
Jennifer Sutton (13:04)
Yeah.
Stephanie Kronen (13:07)
Yep.
Jennifer Sutton (13:08)
Yeah.
Stephanie Kronen (13:08)
And we have fun. Like we really do. I mean, even when it's like, you know, it's like, what are we going to do? What are we going to grow? Whatever. But we still wind up having fun out of it because there's too much out there that's going on. If you can't have fun doing it, it's sort of like, you know, and, that was, think also one of the reasons why we wanted to do something for ourselves. So we can have fun.
We can run it the way we run it and not having somebody else tell us. And we build the culture that we want and we expect. And hopefully when we get to a point where we can actually bring more people into the company, we're gonna create that same culture that we always wanted, where people enjoy themselves, feel comfortable, have a voice, have a place, feel like it's home.
Jennifer Sutton (13:49)
Great.
That's good. Yeah. Defining those things while it's kind of early. That way you know your deal breakers you know what you're hiring for. ⁓ You can on board social media on board people really you know a lot easier. So the other thing coming out of out of court you know working for somebody outside of a corporate kind of environment where they're missed or perceptions you had about.
Stephanie Kronen (14:05)
Yep, social media.
Jennifer Sutton (14:22)
starting a business, especially in this space that have been complete like myths. But you're like, let me debunk these right now. Or is it going the way you completely thought?
Stephanie Kronen (14:35)
money? Where's the money?
Yesenia Garcia (14:37)
I mean, I think that
the biggest, know, it's almost like in in line with at least like our last roles in the sense of. And I can't believe I did this, but marketing kind of sits at the end, right? Like you build this whole thing and it's like, well, where's the money to market it? And as a marketer and to like, how did we miss that part of it? Like, yeah, R &D is great, all of this, but like, you know,
Jennifer Sutton (14:53)
Right.
Stephanie Kronen (14:56)
Yeah. Yeah.
Yesenia Garcia (15:04)
And so that's where we are right now. you know, when I remember submitting yearly budgets and it's like, you know, X amount to grow and, know, and... ⁓
Jennifer Sutton (15:14)
You're like,
where's that money gonna come from to...
Yesenia Garcia (15:16)
Yeah.
Stephanie Kronen (15:17)
Just
like, Steph, how much money do I have this week? I said, you can spend $25. Spend it wisely.
Jennifer Sutton (15:22)
That's
Yesenia Garcia (15:24)
Yeah.
Jennifer Sutton (15:25)
Make sure, but it's true. you have to, you really have to scrutinize every dollar. I run a marketing agency, so I know, I feel, I Feelz the pain. And then, you we run this media company, but yeah, as a founder, you're going every dollar that I spend in whatever it is. Like it doesn't matter if it's in, you know,
Stephanie Kronen (15:36)
Yeah.
Jennifer Sutton (15:48)
Staff, it in materials, is it in tools, technology? It's still dollars. And you want them returned with cousins. Preferably three, not a one-on-one. Like, I don't need just one cousin, I need like three or four. And it's really like, so every dollar needs to be, you know, so scrutinized. ⁓
Yesenia Garcia (15:56)
Yep. And it's a
Stephanie Kronen (15:57)
Yeah. Yes. Right. Right.
But at the
beginning when we were, again, we put a lot of time and effort into formulating from scratch and trying different things. And obviously money well spent because if we didn't have a good product, we wouldn't be sitting here today. Product is everything. Again, that differentiator, because if we didn't have a differentiator, we're just two unknowns. Exactly. And we also.
Jennifer Sutton (16:26)
That's right. Product is everything. Yeah.
Well, and that, and you have to spend more. The noise you have to make. Yeah.
Stephanie Kronen (16:41)
Probably went a little bit above for presentation of our gummies, like in the packaging and the box, because first impressions are everything. So we didn't want to just launch our product and it just come haphazardly. So we wanted to make that impression. And then it was like, OK, so we did all this. It looks great. We're all excited.
Jennifer Sutton (16:56)
Right.
Stephanie Kronen (17:04)
Nobody's coming. Now what do we do? Well, we don't have any money to do that with. OK, now what? You know, really now what do we do? We're getting strappy. Yeah. Yeah. Well, we were like, how do you know? It's like, which do you wear today? I'm sitting here packing. You know, about, you know, scraping the barrel for some more boxes and running, you know, we're running to the UPS and whatever and delivering in here.
Jennifer Sutton (17:05)
Right.
Right? Now what do I do? Yeah, really strappy. The bootstraps, right?
Yesenia Garcia (17:12)
about getting scrappy.
Stephanie Kronen (17:31)
We do everything, know, the only thing we don't do is manufacture, but other than that, we do everything, because that's really the only way we can afford to grow, ⁓ you know, and then unfortunately for both of us, the one area we lack is we both just hate social media. We're both just like, I just don't wanna like look at social media and in today's world without social media, you're nothing.
Jennifer Sutton (17:41)
Right?
Yeah.
Stephanie Kronen (17:58)
So
that's our biggest struggle is, know, social, it's like, okay, we have to do this. No, I'm afraid to do it. I don't know what to do, you know?
Jennifer Sutton (18:06)
⁓
look, Jan Chandler's heard this so many times. I was one of those people. Yeah, I mean, I them for the company, but I always had, either I didn't have to do it myself and I hated it, hated it. But a few years ago, another founder was like, Jennifer, you have so much content and not just like content, you have expertise, you have knowledge, you have passion.
for the industries, for the categories, for leadership, for management, marketing and advertising. just, yeah, you're teaching your team, but put that out into the world. And I was, you know, so I started building all these articles, like writing articles, presentations, and I would never post it, because I was afraid.
Yesenia Garcia (18:53)
I'm
Jennifer Sutton (18:55)
And I made a couple of years ago, I started what I call, it's a six for one challenge. And I don't know if you've heard this before, it kind of floats around some founder spaces, but I'm on my third year on this. But it's the six for one of six times a year. like every other month, you create, do some kind of mini adventure. Something that you've never done before. Like I've done.
Sound baths. I've never done a sound. I wanted to explore that and experiment or I did an angel reading or I did horseback riding or I went, you know to wineries and stuff. So whatever just and some I've taken my kids and done things with them that You know, we all went roller skating or so, you know just things of adventure six times a year So at the end of the year, you can go we had six really cool kind of mini adventures and things that I would have never
thought to do, but it kind of gave that power of yes, of all right, you know, that sounds interesting. got, you know, things I would have typically turned away from. And then the other, the four is every quarter adopt a habit. So, you know, you start doing the, you know, yoga, like I'm trying to get.
you know, wellness trying to do. started like journaling. When I say journaling, mine's really brief. I just answer three questions every night. That's my extent of journaling. And and then the one is like choose something that's like what your year is going to be known for, something epic. So, you know, the first year it was like a big family trip. Last year it was another kind of trip. And then this year I'm writing a book. So that's kind of what
I want the year to be known for. But anyway, all last year, I was doing photo shoots. I'm like, I'm gonna post this content that I never posted. And I don't know what it was, but it was like a weird fear of putting myself out there.
So I gave myself my first quarter challenge of this year was post every day. And choose, like I chose LinkedIn and that was where I posted. And within 30 days, I actually found that I enjoyed it. That I had an outlet for creativity that maybe I didn't know I had or needed. And then it was like, I started progressing. I'm like, okay, the second month, I'm like, okay, I'm gonna post then other channels.
Stephanie Kronen (21:11)
Nice.
Jennifer Sutton (21:25)
and I'm just going to repost it, like maybe tweak it a little bit for Instagram or Facebook. And then my second quarter was I'm going to a friend of mine reached out and was like, you're I love your content, but you're holding back. You're filtering yourself. And I was like, well, I am. I'm kind of still fear of what I put out there. I'm going to be judged. And they're like, stop like you're you.
You need to take that next leap. So I gave myself a bold action was my, know, and it's interesting how the response I've been getting, the feedback, people stopped me even on like the street that I didn't even know were paying attention to and will go, I read that article last week that really moved me or something. it,
And to me, I have to have a challenge or it's it's gotta be a habit I form. Because if I just say, I'm gonna do it. So that's been, that's how I overcame it. I'm not saying that that's, will work for anybody. yeah, and it was, it's so funny, I'm like, I'm posting pictures and they're like, that picture's great. It's like, God, I took that over a year ago. Holding it.
Stephanie Kronen (22:32)
Yeah.
Well, it was funny you said because we went to the manufacturer to we were watching that they were making our next batch and we took some pictures and you know, we're all suited up and we have the caps on and the masks on and everything. And we just took this fun picture holding the gummies and and you can't tell right now but yesenia's
Jennifer Sutton (22:44)
Yeah.
Yeah
Yesenia Garcia (22:53)
Yeah.
Stephanie Kronen (22:54)
So I'm a little taller than her. So we took this picture and she's here, I'm here, we're holding the gummies, making faces and she's like, I'm just gonna post this. And you did, right? And that was like the most liked post that we've had, yeah.
Jennifer Sutton (23:05)
Here you go.
Yeah.
And I think that's what you'll find. I think that's what people are craving. think, you know, with AI kind of coming in with the surge and just the explosion of social media. And why is the explosion of social media? Yes, there's a need, but there's also a overwhelming sense of who are like, who am I watching? Are these people real? Sometimes you can't like some of these videos are like
Stephanie Kronen (23:32)
Yep. Yep. You can't tell anymore.
Jennifer Sutton (23:39)
crazy. Good. you can't tell that they're not. So I think we have a heightened sense as a community, as consumers, that we are really looking and it's always been that way in branding. Right. The more the authentic and genuine the brand is true, you know, and whatever they say in their advertising or, you know, that it matches and social that it matches internally. That's how you build a culture. That's what
great brands do, the Nikes and the Apples of the world, that's what they're doing. And I think at a micro level, all the startup founders, that's the same truth for consumers looking and will gravitate towards companies and people and founders that are truly being authentic to themselves and the passion and the stories. That's one of the reasons we.
we started the podcast a few years ago was we saw there was a gap in entrepreneurship of real stories, not the ones that get polished and filtered that the city pushes out to go look at our entrepreneurial ecosystem and look how great we are as a city. Move here, bring your business here. And those are really, really filtered and great. Those founders, they get their extra promotion.
but it doesn't really tell the full story of the people behind the scenes and what it took to get there. Or really the broad spectrum of entrepreneurship. And I think, you know, that's why we started this. our listeners respond to those stories, the realness of what it takes. Because it's hard work.
Yesenia Garcia (25:17)
Yeah,
there's a very big difference with, know, I mean, got over 25 years of experience in marketing, right? Very different when you're doing it for yourself. So, you know, with over 60 people on my team at some times, like it's just it's different when when when now it's your brand. mean, you don't know how many times I've like. Taking a photo, done a video, whatever, edit the whole thing, I send her the
Jennifer Sutton (25:28)
That's right.
Yesenia Garcia (25:46)
And I just don't post it. And I'm like, it's not the right, it's not perfect yet. Sometimes it has to be good enough. And I think getting through that is part of what we're working on right now.
Jennifer Sutton (25:47)
Right.
I feel ya, like it is a, right.
It's
Stephanie Kronen (25:58)
I
Jennifer Sutton (25:59)
a journey.
Stephanie Kronen (25:59)
think it's also because we are a little, well, I'm a little older. think we did not grow up with social media and the posting and putting yourself out there and all of that. So it's not natural for us where it's natural for, and I look at them like, I'm too old to do that. Let the kids do that type of thing.
Jennifer Sutton (26:07)
⁓ right.
It is not natural. Uh-uh.
Right.
Stephanie Kronen (26:26)
Yeah, I think and I think it's I think it's that and also like We didn't just work, you know, we didn't just like this we're gonna just do our own thing. This is fun Right. We've both been working for 25 35 years in different areas just Making things work right figuring things out as you go along and that now I feel like for us. This is our chance
Jennifer Sutton (26:24)
like but you'll find a community. my goodness, yeah.
Right.
Stephanie Kronen (26:51)
and our time to take all of that experience ⁓ and bring it to life in something that we ⁓ love and we're passionate about and excited for it. And yeah, and you take it personally, right? And if someone says, I tried your gummy, it didn't work. It's like, God, that's like the worst thing you can hear. like everything, nothing is perfect for everybody, right? But I think we just want to be able to
Jennifer Sutton (26:54)
Right.
that you love.
⁓
Right.
Stephanie Kronen (27:19)
take this passion, bring it out there and just have people enjoy it and benefit from it, you know?
Jennifer Sutton (27:23)
Absolutely.
You know, it's interesting. We had a founder on, what was it, Last Week Chandler that was talking about, she's in the apparel, doing like performance apparel for, in a gap in a space, uniforms that fit females, female bodies. And she had the same thing, like she was being crushed whenever somebody was like, I don't like this style, or I don't like this fit.
And it was interesting, she said that she had to the script of the mindset of she looked for every, she like started craving, not complaints, but like give me the constructive criticism because it is now what feeds her business models uniqueness of we're taking feedback, constructive criticism, anything negative, and we're creating kind of like a these.
basically a database of information that feeds then the business. And she was like, I was so afraid of getting the, and it crushed, crushed. was like, now I look at it go, oh my God, this is what, she's like, looked at it more as an opportunity because it created an opportunity for more doors open. So I was like, oh, I never thought of it that way. That was such a aha moment for me during that conversation.
Stephanie Kronen (28:37)
Yeah. Yeah.
Yeah.
Jennifer Sutton (28:42)
And
so now I've even tried to go, okay, I need to flip that to go, you know, any feedback could be an opportunity for a window or a door to open.
Yesenia Garcia (28:54)
Yeah, absolutely. that's, that's in part why we, so we launched, it'll be a year, July 1st, right? And yeah. And when we first launched, we're like, okay, we've got to just do this very slowly, get feedback, see if we need to make any adaptations as we go versus like, you know, full fledged in there. And, and we really have taken this year to like, to just.
Jennifer Sutton (29:00)
Almost anniversary. Yeah.
Right.
Yesenia Garcia (29:19)
Again, we're in some retail spaces, things like that, but just have conversations when we get emails from our customers, good or bad, respond, learn from it. And hey, at the end of the day, honestly, they're plants. It doesn't work the same for me that it does for Stephanie or anybody else, right? They all work differently for each of us. And even our recommended dose, like Stephanie mentioned, I'm on the shorter side of the spectrum, right?
Jennifer Sutton (29:34)
that's true, yeah.
Yesenia Garcia (29:43)
I was six feet tall. I'm not gonna say his weight, he's a large guy and our sleep gummy, he takes one and sleeps like a baby. I need two, I'm half his size. And so that's just the things that you can kind of have a conversation about. I think it's just realizing that not every product is good for everyone. ⁓
Jennifer Sutton (30:05)
Right?
Yesenia Garcia (30:06)
but we're transparent in the way we do things. The industry in general is, you know, one of the aha moments for me was when we went to do our supplement facts. And, you know, it's interesting. You really have to research who you're buying from and just make sure that, you know, because it is an unregulated market, you know. We take a lot of pride in what we do and doing third-party testing and making sure that we are selling what we say we're selling.
Jennifer Sutton (30:16)
Mmm.
Wow, yeah.
All right.
Yesenia Garcia (30:33)
⁓
And that was definitely a learning experience for me, specifically coming from a market that was so regulated that everything had to, and then all of a sudden you could basically do whatever you wanted, you know? And so that was, really is.
Stephanie Kronen (30:45)
Yeah.
Jennifer Sutton (30:45)
Right.
Wild Wild West.
Stephanie Kronen (30:48)
Yeah, because
we made sure like all the ingredients that we sourced from did their own third party testing. Then we do our own third party testing once our gummies are completed before we put them out of the market. Because that's that is the utmost important to us. Because if it's not, then we don't want to be there, right? We just don't want to be there.
and I, and I think the other thing is, is when you are the other challenge, when you're introducing something new, like Connott is new is where does that education fit in? Right. Where do you know, people don't have time. They're just, they want to go, they want to look, this does this, but I'll take, I'll try that. Right. But it's like, if there's a lot of, there's so many important components to it and it's how do we get that education out there?
Jennifer Sutton (31:26)
Yeah.
Right.
Stephanie Kronen (31:41)
in the right place in the right way for people to understand the benefits of the Kana and the differentiator of it.
Jennifer Sutton (31:46)
Right.
Well, and I didn't even think about, even when you were talking the dosage or the plant, your bodies respond to plants differently and digestives and just the, so I didn't even think about that relationship. So yeah, you guys have a lot to say. You need to go on some videos, social media. As I say that, I was like,
Yesenia Garcia (31:55)
.
And even the same person.
Stephanie Kronen (32:11)
On social media and social media, those things.
Jennifer Sutton (32:17)
I have a bunch of videos that I've never posted. That's my next quarter challenge is videos, post videos. Taylor's like, get on it. I did a bunch of videos and I couldn't, I was trying to read my, the teleprompter thing and I wasn't paying, it didn't show like the picture. So my first few videos, I should have saved them now that I think about it.
Stephanie Kronen (32:20)
Yeah.
Jennifer Sutton (32:43)
I should have saved them. deleted them because I was like, what an idiot. I didn't get any of my face. It was like my top of my head, the side of my ear. was like, I spent a whole day walking around the block doing videos and I didn't even get my face. But yeah, I probably should have done that. ⁓
Yesenia Garcia (32:58)
It would been a great Cooper's reel.
Stephanie Kronen (32:58)
That's awesome. Yeah. Yeah. Yeah.
And sometimes
you just kind of have to post those type of things and just laugh at it and say like, hey, this is me doing my first video.
Jennifer Sutton (33:07)
I know just. ⁓ I should have kept it. I really should.
I wonder if I kept one in there. It's in the studio somewhere we can look.
Stephanie Kronen (33:18)
It's like if you have
to record a response to something, some of these applications, they'll record a why we should choose you. And you sit there and like 50 times later, you're like, I can't do this anymore. I'm sweating and my heart's pounding. And I'm like, you know what? I don't care. I made mistakes. Take it. Don't choose me. I don't care. Don't choose us. I can't do this again.
Yesenia Garcia (33:29)
Thank
Jennifer Sutton (33:31)
I know. It's so hard.
That's right.
So
we just need to do like, so challenge bold actions in video.
Stephanie Kronen (33:45)
Yep.
Yep. Yep.
Jennifer Sutton (33:47)
I'm gonna give you a challenge. What have you guys learned about yourselves or each other working in this capacity with each other and through the journey, like, you know, some self discovery?
Stephanie Kronen (33:58)
Well, one thing I've learned about Yesenia, which she's definitely much better at than I am, she's always thinking ahead, right? So when we're, yeah, when we look at something, it's like, how can that impact, affect, you know, all those steps? And I'm like, well, if we do this now, we can do this, this, this, this, because I've...
Jennifer Sutton (34:09)
A visionary kind of a guy.
Hmm.
Stephanie Kronen (34:24)
been trying to live in the moment my whole life because I'm always thinking 20 years ahead. So now it's coming back to haunt me a little bit because now I'm trying to be in the moment as opposed to thinking ahead. so I like, I love the way she's always like connecting the dots down the road, which I don't always do. So I have learned that about her working this closely with her.
Yesenia Garcia (34:49)
I mean, I've learned a lot this last year, to be honest with you. One of my key takeaways is to just kind of let go a little bit. I tend to be a little bit of a control freak. And I would not have gone down this venture with a better suited partner if I tried. But it really is, it's like, if she says she's got it,
Jennifer Sutton (34:53)
I
Alright.
Yesenia Garcia (35:17)
Like I don't even think about it anymore. Where before it was like, if somebody would have told me, hey, yeah, I've got something until I see it like submitted and you've texted and I know and it's confirmed. I'm like, you know, and now she says, no, I've got this. I just, okay, great. Sounds good. You know, and kind of move on.
Jennifer Sutton (35:19)
Yeah.
That's nice to have that reliance and the trust. What is something that you really like about yourself that you wish other people recognized more?
Yesenia Garcia (35:49)
Bye.
Stephanie Kronen (35:49)
For me, think just capability, guess for me just in my career thus far, I'm capable of so much more than I thought I was. And I think this kind of taking this on has kind of helped me with my confidence and capabilities.
Jennifer Sutton (36:01)
Right.
Stephanie Kronen (36:10)
I mean, obviously to go out to do something on your own, you have to have some sort of guts, right? Cause it is scary and you're taking a big risk for sure. But just the capabilities of what can you do and what can you accomplish? And yeah, sometimes I wish, or maybe in the past, more people realized that and gave me that opportunity to grow more than...
Jennifer Sutton (36:16)
Yeah.
Yeah.
Stephanie Kronen (36:34)
was allowed to where I think now we're in the position to grow and you know and any no topic is off limits here anything one of us wants to try or think about or do it's like let's do it let's try it what's the worst going to happen exactly exactly
Jennifer Sutton (36:47)
Right. Let's go down a rabbit hole.
Yesenia Garcia (36:53)
I don't know if this totally answers the question I've been thinking about a little bit, but for me, it's probably more of, have like this like RBF face that I cannot help. I was born with it. Like it's not on purpose. I'm actually a very happy person, but I get asked all the time, like, what's wrong? Why are you mad? Why are you mad? I'm thrilled. I don't know what you're talking about, but I'm super happy right now. So, and it's something that I think probably like the last,
Jennifer Sutton (37:11)
Are you okay? Yeah.
Stephanie Kronen (37:14)
No.
Yesenia Garcia (37:20)
month or two after meeting Melanie and that I'm really making a very, very conscious effort with my, but it's hard because I never an intentional thing, you know what I mean? I mean, my kids are, my husband, like what's wrong? And I'm like, I'm fine. Like then I get agitated because I've been asked like 50 times.
Jennifer Sutton (37:25)
yeah, yeah.
It is, yeah.
Right, right.
You're like, I'm fine. so funny. So my daughter was my oldest. She's now 24. But when she was entering high school, she's always had that like that the Arby, you know, the resting bitch face. And it was just kind of a funny thing of it was more like a snarl like her upper lip kind of just one one like just look at, know, and now my I have four kids and my youngest daughter who's my youngest. She's
Stephanie Kronen (38:00)
Hehehehehe
Yesenia Garcia (38:01)
you
Jennifer Sutton (38:08)
14 and also has the face and so they now she now makes fun of look at her face looks bright, know But but my but when my daughter was around that same age She you know, she was entering high school and we would always say like are you okay? Hi smile. you know, she's like I'm fine And then when she went into high school, I had a friend of mine daughter was in the same grade and he called me and he goes
Stephanie Kronen (38:16)
Yeah.
Yesenia Garcia (38:25)
you
Jennifer Sutton (38:33)
know, Lainey was really excited to meet your daughter at school, but she is deathly afraid of her. And I was like, what are you talking about? She was like, yeah, your daughter intimidates the crap out of my daughter. like, did she say something, do something? No, she just doesn't look like she wants to be bothered. And so that night we, you know, we went home and we're like, you know, Sophie, you know, do you?
Stephanie Kronen (38:40)
You
Jennifer Sutton (39:03)
You do it like, how are you interacting? Are you making friends? She was like, not really. And I thought Laney would be my, you know, she's like, I thought I'd have more friends. High school's a lot harder. And I said, well, I'm gonna just give you a little piece of advice. I said, you know the snarl that we always like, we joke as a family, but we all know you're happy and you have a great sense of humor. And when you do laugh and you do smile, the entire room lights up.
Stephanie Kronen (39:18)
you
Lights up.
Jennifer Sutton (39:34)
but you keep that hidden. And she was like, what are you talking about? I smile all the time. And I said, I think you're smiling on the inside. I think we need to put that smile on the outside. And we started working through exercises. And it took about a couple of years. And it wasn't until she had to form a habit. But ⁓ it was enough people that would come up to her and go, you OK?
Yesenia Garcia (39:55)
Yeah.
Jennifer Sutton (39:59)
I'm fine and she come back, she's like, mom, I think I'm smiling on the inside again. I don't know how to get my smile on the outside. And I know I have to like, so that was what, 10 years ago, I had to become subconscious of, am I smiling? Am I smiling only on the inside? So now we're working on my 14 year old, because she does have the RBF and the eye rolls of,
an asshole teenager that she is. It is fun. They're funny, but yeah. But that's so funny that you say that at the RBF.
Yesenia Garcia (40:27)
That's a funny age. Good luck.
Stephanie Kronen (40:27)
I'm
Buh.
Well, I wonder.
And it's funny because as Yacenia knows, I talk to anyone every, like I'm in the elevator, I'm like, hey, how you doing today? It's just, I'd rather do that than sit there like this. floor are we on? You know, so like I rather, you know? Yeah, and I'm just like, hey, how you're doing, you know, whatever. And I think, I think, I don't know, with Yacenia, maybe even your daughters, it's also a, well, until I get to know you,
Jennifer Sutton (40:49)
I would be the, what floor are we?
Stephanie Kronen (41:02)
I am not going to show you myself. And then so it was that whole, and then once I know you, all bets are off, but I'm not gonna show you that until I feel comfortable enough with you, where I just don't care. Like, I'm not gonna let you into my personal whatever if I don't know you, but if I don't know you, I'm still fine. Like, hey, what's up? How are you? You know, yeah, yeah.
Jennifer Sutton (41:02)
Very much, I reserved. Right.
Yeah.
right.
I don't need to talk. I'm good.
Yeah, I've had to become what I've heard called a learned extrovert because I am a reserved introvert by nature. And but I've had to learn like how how to enjoy networking, enjoy because, know, if it's well, I have to do this. I'm to be miserable and I'm going to hold up the wall in the back of the room versus how do I go in?
Stephanie Kronen (41:42)
Mm-hmm.
Jennifer Sutton (41:53)
and have more purpose, find more joy in it, and really become that, but it drains the crap out of me. And I know when I get home, I need to block time in my day to then rebuild my energy because it takes so, it just, it takes so much to be the Stephanie's of the world that can talk to just anybody.
Stephanie Kronen (41:59)
you
Yesenia Garcia (42:15)
Thank
Stephanie Kronen (42:15)
It's exhausting to us exhaust it's exhausting for other It's a and it's exhausting for people to listen to me. So it works both ways, but on a good note I married someone who talks twice as much as I do So it's much it. Yeah, yeah, he chumps me any day. So I'm just like Uh-huh. Are you done? Are you done like paybacks a bitch? Let me tell you cuz I'm like, are you done yet?
Jennifer Sutton (42:17)
You're like, it's exhausting to be me.
Wow.
Yesenia Garcia (42:29)
Yeah.
Jennifer Sutton (42:40)
That's right.
Stephanie Kronen (42:42)
I've been listening to you for an hour now and I'm tired.
Jennifer Sutton (42:43)
So that.
Right. And so
when you exit the home, you're like, who can I release all of this energy to?
Stephanie Kronen (42:50)
Yeah.
Yesenia Garcia (42:54)
Well, we would do our road trips. I was like, okay, I have my entertainment because stop and just go.
Stephanie Kronen (42:58)
Yeah, yeah, yeah, we're good. We're good.
Jennifer Sutton (42:58)
You're like, we're good.
do you guys deal with stress and big challenges when you get him and you're one year in the startup trying to ramp up manufacturing and marketing and sales? This is like the most stressful time. Howard.
Stephanie Kronen (43:15)
Well, I drink. I drink. I'm not sure what
she does.
Yesenia Garcia (43:19)
I mean.
Stephanie Kronen (43:19)
The gym,
the gym, right? It's got right, right? Cause I've always been, I've always been an athlete. And so that is always, that's always been a release for me. And, and now you send me is on a great kick going to the gym and, but she.
Yesenia Garcia (43:32)
hate the gym,
Jennifer Sutton (43:33)
I know, me
too. You found how to find joy in it.
Yesenia Garcia (43:34)
but I like it now. I've become friends. Yeah, I go with my son, which is nice. So I, you know, it's like a bonding thing for us, except for when he makes me do stuff I don't want to do. then go, that's a whole other, so it's more of like, you know, it's a time to spend with him, which is nice, but it does like when there's a few days or two crazy and I don't go, I feel, I feel more tense. Yeah.
Jennifer Sutton (43:40)
That's nice.
Stephanie Kronen (43:45)
Thanks
Jennifer Sutton (43:58)
You feel the myth.
Stephanie Kronen (43:59)
Yeah,
Jennifer Sutton (43:59)
Yeah.
Stephanie Kronen (44:00)
yeah, yeah. It's just a good physical and mental release. Like I go there, I put my music on, don't talk to me. That's where I don't talk. I don't want to talk to anyone. I don't want anyone approaching me. I just want to be in my zone, get out of my head and just my me time. That helps a lot. I mean, I don't have kids, I have a little dog. And so just honestly, you know, just.
Yesenia Garcia (44:00)
Yeah.
Jennifer Sutton (44:10)
Yeah.
Your me time. Yeah.
Stephanie Kronen (44:27)
being with him and my husband, sometimes we just put on some stupid show, even if it's just law and order, and just like try and get out of the head and just a comfort shows that you don't have to think, you don't have to do much and just sort of just try and like just take my mind off of things. And reading, reading a book sometimes like that'll, when I have time, or like in the middle of the night when I can't sleep, because I'm so stressed.
Jennifer Sutton (44:32)
Yeah.
comfort shows.
Yeah.
Stephanie Kronen (44:53)
Then I pick up a book and I start reading and at least it takes my mind off of wait, how many sales did we have? Yeah.
Jennifer Sutton (44:54)
you
Right, right, right. So if
I gave you guys a magic wand, what two things would you change about your business today?
Yes, I know funding.
Yesenia Garcia (45:08)
What two things?
Stephanie Kronen (45:10)
Well, the obvious one since we talked about it is really boosting that social media presence, which is like it or not, it's imperative. So if we can get that to where it needs to be, that's one major, that's one major, yeah.
Jennifer Sutton (45:23)
Get your, share your knowledge and your passion.
Because again, you guys are coming into this space with a lot of credibility and experience. mean, show that off, yeah.
Yesenia Garcia (45:38)
So think the second would be just like.
I guess the assortment, right? Like there's plans for growth there. And I'm kind of antsy about like just getting it closed off. So like just getting it there.
Jennifer Sutton (45:42)
Hmm.
Yeah.
Stephanie Kronen (45:50)
Yeah. Right. Yeah.
Jennifer Sutton (45:54)
Nice. And then next year, I'm gonna come down to Florida and we're gonna celebrate something. A big win. What are we celebrating?
Yesenia Garcia (46:03)
Hmm.
Stephanie Kronen (46:03)
Go ahead.
Jennifer Sutton (46:05)
Heh!
Stephanie Kronen (46:06)
situation.
Yesenia Garcia (46:06)
We're gonna celebrate Swigs.
Jennifer Sutton (46:10)
Swigs? What a swigs. Is that another gummy based? No. Is it a drink?
Yesenia Garcia (46:11)
week.
You're gonna take some sweet.
Stephanie Kronen (46:20)
It's a swig.
Jennifer Sutton (46:21)
It's a swing. I'm
Stephanie Kronen (46:21)
It's a swig. Yeah. Yeah. Close enough. Yeah. Closer to a shot. Yeah. Yeah.
Yesenia Garcia (46:23)
Yeah.
Jennifer Sutton (46:25)
A shot?
Yesenia Garcia (46:27)
Yeah, it's closer to a shot. ⁓ We're working
on keeping our thought process behind our formulations and things like that and how to bring that in.
Jennifer Sutton (46:39)
so it's
Stephanie Kronen (46:39)
I
think it's in.
Jennifer Sutton (46:39)
like the ginger shots, but like a little swig of some fields dosage. I do that. Yeah.
Stephanie Kronen (46:43)
Yeah, exactly. Yeah, I think it's
I think for anyone trying to I think we both try to stay true to ourselves and our our visions and our ideas you start you know, you you start working with other people on certain things, you know, because you have to and and
Jennifer Sutton (47:05)
Right.
Stephanie Kronen (47:05)
And it's very easy for people to say, well, have you thought about doing this and have you thought about doing that and you should do this? And we're like, yeah, no, no. And if like, if that means that this can't come to life, then, then this is not the right time for us to do this. You got to really stick to your guns because if you don't believe in it, nobody else will. So I think we've gotten really good at even though, you know, you get that
There's that part of that desperation where it's like, we got to get more out there. We got to do this. But do we want to do that sacrificing what we're trying to grow? That's a question everybody has to answer, right? For us, it's no. For someone else, it may be, well, you know what? I'm going to get it out there and I'll worry about it later. But for us, it's stick to our guns. And when it's right, it's right. And I think, you know, and maybe our experience has helped with that because we've seen people
Jennifer Sutton (47:46)
Yeah, that's right.
Stephanie Kronen (48:04)
rush things to market or rush things and not done the right way and it comes back to kind of bite you in the butt a little bit. So I think maybe part of our experience has taught us to like trust your instinct, trust your guns and go with that.
Jennifer Sutton (48:18)
Yep, Well, I'm excited for next year, for you. All right, my two questions that I ask all founders on the show. If you had to sum up your entrepreneurial journey in one word, what would that word be and why? Who wants to go first?
Yesenia Garcia (48:25)
We're excited.
Stephanie Kronen (48:26)
Thank you.
Go
ahead.
I'm gonna say shit.
And in a lot of good ways, like, holy shit, we did that. And holy shit, we didn't do that. yeah, holy shit, yeah, exactly. So it's like, like, I remember like, I remember when we first started, like when we saw our product out there, it was like, holy shit, we did that. We did it, right? And then it was, okay, holy shit, what are we gonna do now? And how do we do this? And how do we do that? So for me,
Jennifer Sutton (48:47)
Yeah, for holy shit, we did that.
We did it!
That's it.
Stephanie Kronen (49:08)
Curse words for me just express
everything, the good, bad, and indifferent. So I'm just gonna go, I'm just gonna go with shit. ⁓ shit, exactly, exactly.
Jennifer Sutton (49:12)
I love that.
Yesenia Garcia (49:15)
No.
Jennifer Sutton (49:16)
or the shit, holy shit.
Yesenia Garcia (49:18)
Thank
I think I'm gonna go with Huzzah.
Stephanie Kronen (49:22)
Mm-hmm.
Jennifer Sutton (49:23)
⁓
cause that's the umbrella, right? Yeah.
Yesenia Garcia (49:24)
I think you're doing this. It's her umbrella, that's her parent company.
Stephanie Kronen (49:27)
Yeah.
Well, that's a nice way of saying holy shit, so.
Jennifer Sutton (49:31)
That's right.
Yesenia Garcia (49:32)
You know, you're excited. It's it's joy excitement and even even with The craziness and the not so good stuff. It's all great, you know, and we're doing it for each other We're building something we we believe in and we're passionate about so
Jennifer Sutton (49:41)
Yeah.
Huzzah! I love it. All right, next chapter in the book, in the journey, what word defines that?
Yesenia Garcia (49:56)
I'm going to go with fearless because that's something I'm trying to really, you know, we talked about and trying to let go of the, okay, if a campaign doesn't work, doesn't work. you know, mean, learn and adjust. think that's the next thing to really be able to embrace and understand that sometimes we will fail and that's okay as long as we learn from it. Right.
Jennifer Sutton (49:58)
Ooh.
Step into that, yes.
Stephanie Kronen (50:03)
Hmm.
Jennifer Sutton (50:09)
Right, lessons learned.
Stephanie Kronen (50:11)
Yeah.
Yesenia Garcia (50:21)
And it's almost like getting everything you always told your teams for years, but now applying it to yourself.
Jennifer Sutton (50:26)
Right. Right.
Stephanie Kronen (50:27)
yeah, yeah,
yeah. I guess for me, it's sort of, it's just like, go. Just keep going, just keep going. Don't look back, just keep going forward. And yeah, if you don't give it everything you got, you just won't know. So, you know, I'm not gonna do this again. I'm not gonna do this with anyone else.
Jennifer Sutton (50:35)
Green light.
Right.
Yeah.
Stephanie Kronen (50:50)
I'm not going to do this again. So it's just, let's give it everything we got if it works. And for me, I don't have children. Yesenia does. So it would be my thrill and honor to be able to leave a legacy for her kids to pick up and take and run and then make it into something I may never see. But that would be amazing. Yeah. Yeah.
Jennifer Sutton (51:03)
⁓ yeah.
Let's go, let's go, that's right.
I love that, those are great words. I appreciate you guys coming on the show. This was so good hanging out with you, but before we go, where do you want people to connect with you, learn more about where to buy? Give them all the stuff.
Stephanie Kronen (51:22)
Yeah.
Yesenia Garcia (51:32)
Okay, so I mean our website is findyourfieldz.com. Definitely visit us there. You can email through that platform as well. We're both on LinkedIn, so if you just look us up on LinkedIn, we're there. ⁓
Stephanie Kronen (51:47)
our handle whatever is find is find your Feelz everything is find your Feelz with the Z. Yep With the Z and our email is hello at find your Feelz calm as well. Yeah Yeah, yeah
Yesenia Garcia (51:50)
your Feelz.
Jennifer Sutton (51:50)
Find your Feelz everywhere with the Z.
Nice consistency. There you go, marketers.
Yesenia Garcia (52:01)
Yeah.
Jennifer Sutton (52:03)
Well, I appreciate it. And we'll tag everything on the episode. You guys, this was fun. I love getting to know you. And I'm waiting for the swigs. That'll be Cheers to that. That's right.
Stephanie Kronen (52:09)
I gotcha.
Yeah, this is swigs.
Yesenia Garcia (52:12)
Cheers to that.
Stephanie Kronen (52:15)
Like I said, I drink, so there you go.
Jennifer Sutton (52:17)
Well, and that's a wrap on today's chaos.
Yesenia Garcia (52:18)
Yeah.
Jennifer Sutton (52:23)
But the journey doesn't stop here. If you found yourself nodding along, laughing or even yelling, same, same Stephanie, I feel your pain. ⁓ Make sure to subscribe, share, leave us that five star review on Apple or Spotify. We love it. You can also dig deeper into founder resources and tools or more episodes at OrangWIP.
Stephanie Kronen (52:32)
Thank
Jennifer Sutton (52:46)
and that's OrangeWIP WIP for work in progress.com. Until next time, stay curious, stay scrappy, and remember, we all are a work in progress. I'll see you again next week.
Yesenia Garcia (53:00)
you
Stephanie Kronen (53:01)
That's who we are.
Hello Chaos (53:03)
music