If your professional life crashes, it doesn’t have to burn as well. You’re totally allowed to make up a new one anytime you want. That’s what Richard Bliss did, and he talks with J.J. and Jenno about how he reinvented himself out of necessity (more than once). Richard also explains how he's used podcasting and social media to build audiences and community, and how giving knowledge away has been key on his unintentional road to entrepreneurship.